IsYourBusinessModelLimitingYourIncome?ByNathanKievmanDevelopingabusinessgrowthstrategyiscriticalifacompanyexpectstosucceedforthelongterm.Abusinessmustplananddevelopasolid,strategicdirection,onewhichcantakethecompanytothenextlevelofsuccess.Afewofmyfavoritequoteshighlightsomeofthethoughtprocessesnecessarytoachievesuccessinbusiness,butthensustainitovertime."Everyonewouldliketobethebest,butmostorganizationslackthedisciplinetofigureoutwithegolessclaritywhattheycanbethebestatandthewilltodowhateverittakestoturnthepotentialintoreality."~JimCollins~"Youaresurroundedbysimple,obvioussolutionsthatcandramaticallyincreaseyourincome,power,influenceandsuccess.Theproblemisyoujustdon'tseethem."~JayAbraham~"Youmustmaintainunwaveringfaiththatyoucanandwillprevailintheend,regardlessofthedifficulties,ANDatthesametime,havethedisciplinetoconfrontthemostbrutalfactsofyourcurrentreality,whatevertheymightbe."~JimCollins~Anycompanymightdefinetheirbusinessgrowthstrategyas"increaseprofitbyincreasingsales".Butthenwhat?Therearebusinessstrategiesthatarenotworththepapertheyarewrittenonandtherearehighqualitybusinessstrategiesthatincorporatethecompanymission,businessstrengths,longtermplan,goals,andintangibleassets.Likearocketaimingforadistanttarget,thestrategyzerosinontheultimatestrategicplanbydefininghowsuccesswillbeachieved.TheThreeWaystoUnderstandBusinessGrowthStrategyTheverysimplenatureofbusinessisthatthereareonlythreewaystoincreaseprofitsforyourbusinessorcompany:1.Increasethenumberofcustomers.2.Increasetheaveragesizeofthesalepercustomer.3.Increasethenumberoftimescustomersreturnandbuyagain.Acompany'sbusinesscangetoverlycomplicatedattimeswithallthemanyareasthatneedfocus;butwhenwegetdowntotheknittygrittyandanalyzethestrategicplansthatareinplace,allyouhavetodoisreallyunderstandthesebasicfeaturesofhowtoincreasethebottomline.Nowthewaystoimproveeachoftheseareaswithinyourcompanyarelimitless.Fornow,letmegiveyouanexampleofhowtofigureoutyourlifetimecustomervalueandpe