SeveralpointsneedtobecaredaboutforonlinemarketingManyenterprisesmayhavenotageneralideaoramatureconceptofnetworkmarketing,andmostofthemgottoknowonlinemarketingthroughnewspaper,televisionpropagandaorsomefriend’sintroductionorsalesman’promotionevents,thentheyrealizedthattheycouldexpandbusinessonlineandincreasesalesvolumethroughinternet.Sotheyemployedsomestafftomakeagoodcompanywebsite,postproductinformation,startonlinepromotionetc.Theonlinemarkethasbeenlaunchedbeforetheycompleteacompleteplanforonlinemarketing,whichwasaimless.Theresultisobviousthattheycannotachieveanygoodresultsafterthreemonthsoperation;theymayloseconfidenceforinternetmarketingasaconsequence.Infactonlinemarketingisacomplicatedsystemprojectanditinvolvesmanyaspects.ThecompanyneedstomakeagoodplanforonlinemarketingaccordingtotheHYPERLINK"app:ds:status"\t""statusHYPERLINK"app:ds:quo"\t""quoofthecompany.Thecompanyshouldanalyzethedemandandthetargetofonlinemarketingandmakeagoodplanforconstructagoodcompanywebsite,enterprisesinformationdistribution,aswellasonlinemarketingpromotionbudgetastherearemanypaidservicesavailableontheinternet,whichmaymeettheirneedsexactly.Thecompanycouldarrangereasonablelaborforceforprofessionalmarketingpromotionandcustomers’service.IBUonilneisaB2Bportal,whichcouldhelpforeigntradebusinessandonlinemarketing,thankstotheinformationdistributionservice-----apaidserviceforonlinemarketing.JunkemailnetworkmarketingisnotfavorednowCompanywebsiteisaveryimportantissuefordevelopingnetworkmarketing.While,manycompanywebsitesdidnotplayanessentialpartinonlinemarketing.Mostcompaniesmaythinkthatthecompanywebsitesshouldbegoodlooking,gooddesign,equippedwithflash,etc.Theyputtheemphasisonthecompanywebsiteimageandoutlookratherthanthedemandofcustomersortheonlinemarketing.Theywillnotspendtoomuchtimeondesignfunctionsofthecompanywebsites.Therearemanywebsitedesigncompanieswhomayspendmoretimeandenergyontheoutlookofthewebsite,ratherthanonlinemarketing,paymentorotherfunctionsbeca