高级商务英语考试练习套题高级商务英语考试练习套题2017知之为知之，不知为不知，是知也。以下是小编为大家搜索整理的`高级商务英语考试练习套题2017，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!PartOneQuestions1-7.(21points)Readthefollowingpassageandthenmatchthestatements(1-7)totheletter(A,B,CorD).Inadditiontocategorizingbytypeofoffering,mostproductsintendedforconsumerusecanbefurthercategorizedbyhowfrequentlyandwheretheyarepurchased.AConvenienceProducts–Theseareproductsthatappealtoaverylargemarketsegment.Theyaregenerallyconsumedregularlyandpurchasedfrequently.Examplesincludemosthouseholditemssuchasfood,cleaningproducts,andpersonalcareproducts.Becauseofthehighpurchasevolume,pricingperitemtendstoberelativelylowandconsumersoftenseelittlevalueinshoppingaroundsinceadditionaleffortyieldsminimalsavings.Fromthemarketer’sperspectivethelowpriceofconvenienceproductsmeansthatprofitperunitsoldisverylow.Inordertomakehighprofitsmarketersmustsellinlargevolume.Consequently,marketersattempttodistributetheseproductsinmassthroughasmanyretailoutletsaspossible.BShoppingProducts–Theseareproductsconsumerspurchaseandconsumeonalessfrequentschedulecomparedtoconvenienceproducts.Consumersarewillingtospendmoretimelocatingtheseproductssincetheyarerelativelymoreexpensivethanconvenienceproductsandbecausethesemaypossessadditionalpsychologicalbenefitsforthepurchaser,suchasraisingtheirperceivedstatuslevelwithintheirsocialgroup.Examplesincludemanyclothingproducts,personalservices,electronicproducts,andhouseholdfurnishings.Becauseconsumersarepurchasinglessfrequentlyandarewillingtoshoptolocatetheseproducts,thetargetmarketismuchsmallerthanthatofconveniencegoods.Consequently,marketersoftenaremoreselectivewhenchoosingdistributionoutletstoselltheirproducts.CSpecialtyProducts–Theseareproductsthattendtocarryahighpricetagrelativetoconvenienceandshoppingproducts.Consumptionmayoccurataboutthesamerateasshoppingproductsbutconsumersaremuchmoreselective.Infact,inmanycasesconsumersknowinadvancewhichproducttheypreferandwillnotshoptocompareproducts.Buttheymayshopatreta