Unit2LearningObjectivesCaseIopenedanaccountlastFridayattheChinaBankofCommunication.NextyearI’lltakethecourseofpubliccommunication.Thereshouldbemoreefficientchannelsforthecommunicationbetweenthegovernmentandresidents.IwonderiftherearestillotherwaysfortranslatingthewordofcommunicationintoChinese.WouldyoutellmewhatcommunicationreallymeansinChinese?SallyCommunicationmeanslifeanddevelopment.TakeanotherlookattheEnglishtermsforcommunication,youcanfindsomethingsimilartheyaresharing.CommunicationCommunicationDefinedbySamovarandPorter（1997）lookatthefollowingexamplesandtrytojudgewhichcanbesortedascommunicationandwhichcannot.wemaybeabletofindouttheessentialelementsofcommunicationbyansweringthefollowingquestions:1.Whoareinvolved2.Whatfor3.Howtocontacttheotherside4.WithwhateffectsWhoareinvolvedIntrapersonalcommunication(自我/内向传播)iscommunicationwithinandtotheself.Interpersonalcommunication(人际传播)iscommunicationbetweenpeople,e.g.yousendanemailmessagetoanforeignfriend.Organizationalcommunication(组织传播)iscommunicationwithingroupofpeopleandbygroupsofpeopletoothers.Masscommunication(大众传播)iscommunicationreceivedbyorusedbylargenumbersofpeople.animalcommunication(动物交际）human-animalcommunication（人类与动物的交际）human-machinecommunication（人机交际）machine-to-machinecommunication（机器交际）WhatforHowtocontacttheothersideLasswell’s5-WLinearModelThatisallfortoday,seeyouallnextweek!ModelsofCommunicationNomatterinwhichwayyoucommunicate,youfollowacertainway,oraswenameitinthestudyofcommunication---themodel.ComponentsofcommunicationReceiverresponse（信息接收者反应）:Receiverresponsereferstoanythingthereceiverdoesafterhavingattendedtoanddecodedthemessage.Channel（渠道）:Channelreferstothemeansbywhichtheencodedmessageistransmitted.Noise（干扰）:Noisereferstoanythingthatdistortsthemessagethesourcesencodes.Feedback（反馈）:Feedbackreferstothatportionofthereceiverresponseofwhichthesourcehasknowledgeandtowhichthesourceattendsandassignsmeaning.Context（情境）:Contextistheenvironmentinwhichthecommunicationtakesplacesandwhichhe