PatentInformationAnnualConferenceofChinaProtectingandLeveragingPatentInformationinEnterpriseManagementandLicensingPresentedby:EstherH.LimSeptember5,2011,Beijing中国专利信息年度大会企业专利许可管理中如何利用专利信息演讲人：林艺思2011年9月5日，北京ProtectingandManagingPatentInformationforaSuccessfulEnterprisePatentLicensingTrends,Developments,andStrategiesLeveragingtheValueofPatentPortfolioinaGlobalMarketplace成功企业保护和管理专利信息策略专利许可的趋势、发展和战略在全球市场开发利用专利组合的价值ProtectingandManagingPatentInformationforaSuccessfulEnterprise成功企业保护和管理专利信息WhyProtectandManagePatentInformation?为什么要保护和管理专利信息?IP=Revenue“[Microsoftis]anIPcompanybydefinition….[W]eturn[our]knowledge,thatintellectualproperty,intolicensingrevenue.”—HoracioE.GutiérrezCorporateVicePresidentandDeputyGeneralCounsel,Microsoft“Thevalue[Apple]bring[s]tothemarketplaceandtheworldistheabilitytokeepdreamingupseminalideas,likeiPods.”—ExecutivefromAppleInc.WhyProtectandManagePatentInformation?为什么要保护和管理专利信息?PatentApplicationsReceived受理的专利申请PatentApplicationsReceived受理的专利申请PatentApplicationsReceived受理的专利申请PatentFilingsunderPCTin20102010年基于《专利合作条约》提出的专利申请EnforcementLitigationDamagesInjunctionsSettlementsAlternativedisputeresolution强制执行诉讼损害赔偿金禁止令和解替代性争议解决BusinessarrangementsLicensing/CrosslicensingMergersandAcquisitionsCollaborativearrangementsJointdevelopment,jointventures,financings,etc.商业安排许可/交叉许可兼并和收购合作安排共同开发、合资、融资等等PatentLicensingTrends,Developments,andStrategies专利许可的趋势、发展和战略FundamentalsofLicensing许可基础原则WhyTakeLicense?为什么接受许可？NecessaryPatentsRequiredbysupplierorcustomerRequiredbecauseofcoverageDesirablePatentsCoverimportantfeaturesOpenmarkets必要的专利为供应商或客户所需因专利收录范围而需理想的专利涵盖重要功能开拓市场CostApproachMarketApproachComparableRoyaltiesIncomeApproachInformalMethodsNextBestAlternativetoLicensee成本累积法市场比价法同等许可使用费所得估算法其它方法第二个最佳被许可人替代者ComparableRoyalties同等许可使用费LicenseagreementRights&obligationsRemedies许可协议权利&义务补偿Risks(Licensor’s&Licensee’s)ManagementofdirectrisksrequiresenforcementManagementofindirectris