Socialmedia:DevelopingastrategyforpharmaDanielGhinnDirectorofDigitalEngagementCreationHealthcareTheviewsandopinionsexpressedinthefollowingPowerPointslidesarethoseoftheindividualpresenterandshouldnotbeattributedtoDrugInformationAssociation,Inc.(“DIA”),itsdirectors,officers,employees,volunteers,members,chapters,councils,SpecialInterestAreaCommunitiesoraffiliates,oranyorganizationwithwhichthepresenterisemployedoraffiliated.ThesePowerPointslidesaretheintellectualpropertyoftheindividualpresenterandareprotectedunderthecopyrightlawsoftheUnitedStatesofAmericaandothercountries.Usedbypermission.Allrightsreserved.DrugInformationAssociation,DIAandDIAlogoareregisteredtrademarksortrademarksofDrugInformationAssociationInc.Allothertrademarksarethepropertyoftheirrespectiveowners.InsurerMotivationstogoonline%e-PatientsbycountrySearchingforhealthinformationafterdiagnosisSearchingforhealthinformationaboutchronicconditionsChallengesforpharma‘Sideeffects’mentionsbytherapyareaOpportunitiesforpharmaOnlinediscussionsaboutParkinson’sDiseaseThepowerofconversationOverview:J&JHealthChannelApproachIntheirwordsIntheirwordsTheiradvicePotentialofpatientcommunityOverviewObservationsHowitstartedIntheirwordsMakingSenseofDiabetesMakingSenseofDiabetesMakingSenseofDiabetesThestrengthofcollaborationConcept:CanYouFeelMyPain?International&multi-languageFacebookinmultiplelanguagesEuropeane-petitionEngagementviaTwitterCross-languagecommunicationthroughphotographyEngagingthroughpartners9EuropeanpatientgroupsequippedKeystepsDanielGhinnDirectorofDigitalEngagementCreationHealthcare