毕业论文毕业论文毕业论文专业工商管理题目浅析顺丰速运公司的直营发展模式学生姓名吕薇学号YC1291010066指导教师李嘉2015年9月1日浅析顺丰速运公司的直营发展模式姓名：冯雪奎专业：工商管理摘要：直营模式作为快递企业的一种经营模式，在当前快递行业市场竞争越发激烈的情况下，由于其相较加盟型企业所表现出的优越性也越发得到重视。顺丰速运公司以其独特的直营模式在国内甚至国际快递行业都占得一席之地。因此，本文主要以顺丰速运为例，通过研究顺丰速运的直营发展模式，试图对直营模式有个深入的理解。通过对这一模式的研究，一方面当下采用加盟模式的快递企业可以借鉴直营模式的长处，汲取经验，更好地解决加盟转直营道路中出现的问题，规范操作水平，提高管理能力，整顿混乱不堪的快递网点环境。另一方面，本文还指出了直营模式存在的问题以及完善的方案，对于国内学者研究物流业、邮政业、电子商务、快递业等产业均具有一定的理论与现实意义。关键字：顺丰；直营模式；加盟模式；SWOTAbstract：WiththerapiddevelopmentofChina'seconomyandTheelectroniccommerce,theexpressindustryhasbeenbecominganimportantmainbodyofindustry,whichisrevealingthedevelopmenttrendofprosperity.Atpresent,theprivatecourierindustryinourcountryhastwomainoperationalformswhichincludedirectretailerandfranchisestore.Forthealliancesystem,thequalityisdifficulttoachievehighstandardsbecauseoftheUncoordinatedrelationshipbetweenfranchisestoreandGeneralHeadquarters,eachfranchiseeonlyfocusontheirowninterestsandignoretheservice.Thereforetheexposedproblemsaregettingmoreandmoreserious.inordertoimprovethissituation,manyfirst-classdomesticcouriercorporationsareacceleratingthespeedoftransitionfromthemodeofaffiliationtothemodeofStraightbattalion.However,inthecompetitivelogisticsmarket,SFexpresscorporationthatutilizedthemodeofStraightbattalionhasachievedgreatsuccessindomesticexpressindustry,nomatterinserviceormanagement,arebothfaraheadoftheothercouriercompanieswhichmadeitbecamethefirstexpresscompany.Themodeofthedirectmanagementisbenefitforexpresscorporationstodevelopeffectiveandscientificsystemandtoachievestandardizedmanagementofprocess.ThisisalsothefuturedirectionofChina’sexpressindustrywithregardtothedevelopmentandreformofmanagementmode.BasedontheoverviewofdevelopmentmodelofSF,ThetextuseSWTOanalysistoanalyzeintegratedenvironmentofSFexpresscorporationanddiscussedthemaindevelopmentstatueunderthemodeofStraightbattalion,atthesametime,itpointedouttheexistedproblemsandimprovedmethods.Keyword：SFExpresscorporation;themodeofStraightbattalion;Themodeofaffil