摘要在社会经济的不断发展下，人们的生活质量也在不断的提升，体验营销作为能够提升销量的重要营销策略之一，拉近与消费者之间的距离。星巴克就利用了这一趋势，着力为消费者打造第三空间，为消费者提供新的休闲模式和提高生活质量，让消费者来到星巴克能够有宾至如归的感觉。本研究以东城君尚百货星巴克作为研究对象，验证其体验营销对顾客满意度之间的影响，本研究经由问卷调查及以SPSS软件统计分析的结果得知，在体验营销调查结果中发现，男性的认同程度高，原因是相对于女性而言，男性的体验需求会更简单，女性追求精致高雅的装修，东城君尚百货星巴克的商业化装修更得男性青睐所以男性的认知程度较高。在顾客满意度调查结果中发现，每次消费频率在每周至少三次的认知程度大于三个月以上一次的顾客的认知程度，且频率在一周一次的大于三个月以上一次的顾客，原因在于每次消费频率为每周至少三次的顾客多属于附近居民，他们对于该店的环境服务都有着较深的了解，所获的感受和体验较多，所以认知程度相对较高。最后结果得知体验营销和顾客满意度呈现正相关关系，原因在于体验营销是从顾客多方面的感受出发，顾客对该店各方面的满意，自然能够提高顾客满意度，体验营销策略越完善，越能够提高顾客满意度。关键词：体验营销顾客满意度餐饮行业AbstractWiththecontinuousdevelopmentofsocialeconomy,people'squalityoflifeisalsoconstantlyimproving.Experiencemarketing,asoneoftheimportantmarketingstrategiestoimprovesalesvolume,shortensthedistancewithconsumers.Starbuckshastakenadvantageofthistrendtocreateathirdspaceforconsumers,provideconsumerswithanewleisuremodeandimprovethequalityoflife,sothatconsumerscanfeelathomewhentheycometoStarbucks.ThisstudytakestheStarbucksofJunShangdepartmentstoreinDongchengastheresearchobjecttoverifytheimpactofexperiencemarketingoncustomersatisfaction.ThroughquestionnairesurveyandSPSSsoftwarestatisticalanalysisresults,wefoundthatmen'srecognitionprocessishigh,becausecomparedwithwomen,men'sexperienceneedswillbesimpler,women'spursuitofrefinementElegantdecoration,thecommercialdecorationofDongchengJunShangdepartmentstoreStarbucksismorepopularwithmen,somenhaveahigherdegreeofcognition.Intheresultsofcustomersatisfactionsurvey,wefoundthatthecognitiondegreeofcustomerswhoconsumeatleastthreetimesaweekisgreaterthanthatofcustomerswhoconsumeatleastthreemonthsaweek,andthecognitiondegreeofcustomerswhoconsumeatleastthreetimesaweekisgreaterthanthatofcustomerswhoconsumeatleastthreetimesaweek.Thereasonisthatcustomerswhoconsumeatleastthreetimesaweekmostlybelongtonearbyresidents,andtheyallhaveenvironmentalservicesforthestoreAdeeperunderstandingleadstomorefeelingsandexperiences,sothecognitivelevelisrelativelyhigh.Finally,theresultsshowthatexperiencemarketingandcustomersatisfac