摘要改革开放以后,国民经济快速发展,人民物质生活迅速提高,家具制造业也在进行着翻天覆地的变化，出现了很多创新型的家具制造业，传统的家具厂受到了严重的排挤，传统的家具制造业设计过于古板单一、原材料价格过于昂贵。如何让传统的家具制造企业改变现状并且提高盈利能力,让其在家具行业处于不败之地,这是一个值得研究的，本文以课题鸿胜控股股份有限公司作为一个典型的中小型企业,经历了20世纪末期的光辉发展阶段,如今同样也经受着激烈的竞争和国家政策等压力。基于这些因素,本文针对鸿胜控股股份有限公司的盈利现状,发现了该公司存在着人工成本过高、材料成本过高、产品功能局限、产品品控局限、目标群体购买力局限、产品知名度较弱、企业管理方式存在问题、与同类型替代品竞争竞争力不够等问题，为此结合该公司的实际情况进行盈利分析，严查各项费用的支出情况，加强企业的成本控制能力；结合“互联网+”，拓宽消费市场；利用互联网+进行宣传，提高品牌知名度以及影响力：对症下药，加上企业的管理力度。鸿胜控股股份有限公司可以结合建议完善自己的盈利模式，制定相关计划，从而提高自身的盈利能力。关键词：盈利能力家具制造业成本控制AbstractSincethereformandopening-up,thenationaleconomyhasdevelopedrapidly,people'smateriallifehasimprovedrapidly,andthefurnituremanufacturingindustryisundergoingearth-shakingchanges.Manyinnovativefurnituremanufacturingindustrieshaveemerged,andtraditionalfurniturefactorieshavebeenseriouslymarginalized,thedesignoftraditionalfurnituremanufacturingindustryistoorigidandsingle,thepriceofrawmaterialsistooexpensive.Howtomakethetraditionalfurnituremanufacturingenterpriseschangethestatusquoandimprovetheirprofitability,sothattheyareinaninvinciblepositioninthefurnitureindustry,whichisworthstudying,inthispaper,thesubjectHongshengHoldingCo.,Ltd.asatypicalsmallandmediumenterprises,experiencedtheendofthe20thcenturygloriousstageofdevelopment,butnowalsounderthepressureoffiercecompetitionandnationalpolicies.Basedonthesefactors,thispaperfocusesonthecurrentprofitabilityofHongshengHoldingCo.,Ltd.,itisfoundthatthecompanyhasproblemssuchashighlaborcost,highmaterialcost,limitedproductfunction,limitedproductcontrol,limitedpurchasingpoweroftargetgroup,weakproductawareness,problemsinenterprisemanagement,insufficientcompetitionwiththesametypeofsubstitutes,etc.,tothisend,thecompany'sactualsituationforprofitanalysis,strictlychecktheexpenditureofvariousexpenses,strengthenthecostcontrolabilityofenterprises;combinedwiththe"Internet+",expandconsumermarkets;usetheinternet+forpublicity,improvebrandawarenessandinfluence:therightmedicine,plusthemanagementofenterprises.HongshengHoldingCo.,Ltd.canimprov