◇Lava美创手工坊PAGE\*MERGEFORMAT22Lava&纤纤玉指手工坊营销策划书团队成员：郎甜、刘彬星、张多兵、李子翔、张海英2012/3/30目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc322063930"◆公司简介PAGEREF_Toc322063930\h7HYPERLINK\l"_Toc322063931"一、公司名称PAGEREF_Toc322063931\h7HYPERLINK\l"_Toc322063932"二、公司口号PAGEREF_Toc322063932\h7HYPERLINK\l"_Toc322063933"三、公司概况PAGEREF_Toc322063933\h7HYPERLINK\l"_Toc322063934"四、公司主营产品PAGEREF_Toc322063934\h7HYPERLINK\l"_Toc322063935"五、公司文化PAGEREF_Toc322063935\h8HYPERLINK\l"_Toc322063936"六、公司特色PAGEREF_Toc322063936\h9HYPERLINK\l"_Toc322063937"七、详细信息PAGEREF_Toc322063937\h9HYPERLINK\l"_Toc322081307"◆市场环境分析PAGEREF_Toc322081307\h4HYPERLINK\l"_Toc322081308"一、宏观市场环境分析PAGEREF_Toc322081308\h4HYPERLINK\l"_Toc322081309"二、行业竞争环境分析PAGEREF_Toc322081309\h6HYPERLINK\l"_Toc322081310"◆SWOT分析PAGEREF_Toc322081310\h7HYPERLINK\l"_Toc322081311"一、竞争优势PAGEREF_Toc322081311\h7HYPERLINK\l"_Toc322081312"二、竞争劣势PAGEREF_Toc322081312\h7HYPERLINK\l"_Toc322081313"三、机会PAGEREF_Toc322081313\h7HYPERLINK\l"_Toc322081314"四、威胁PAGEREF_Toc322081314\h8HYPERLINK\l"_Toc322081315"◆目标市场分析PAGEREF_Toc322081315\h9HYPERLINK\l"_Toc322081316"一、目标市场细分PAGEREF_Toc322081316\h9HYPERLINK\l"_Toc322081317"二、目标市场概要PAGEREF_Toc322081317\h9HYPERLINK\l"_Toc322081318"◆风险分析及应对方案PAGEREF_Toc322081318\h12HYPERLINK\l"_Toc322081319"一、风险分析PAGEREF_Toc322081319\h12HYPERLINK\l"_Toc322081320"二、应对方案PAGEREF_Toc322081320\h12HYPERLINK\l"_Toc322081321"◆营销经营策略PAGEREF_Toc322081321\h13HYPERLINK\l"_Toc322081322"一、品质经营PAGEREF_Toc322081322\h13HYPERLINK\l"_Toc322081323"二、心理经营PAGEREF_Toc322081323\h14HYPERLINK\l"_Toc322081324"三、价格定位PAGEREF_Toc322081324\h15HYPERLINK\l"_Toc322081325"四、宣传方法PAGEREF_Toc322081325\h15HYPERLINK\l"_Toc322081326"五、促销手段PAGEREF_Toc322081326\h16HYPERLINK\l"_Toc322081327"◆成本预算PAGEREF_Toc322081327\h17HYPERLINK\l"_Toc322081328"◆《LaLa女生创意