MerchandisingplanningKnowledgegoals:Conceptsaboutonlinemerchandisingmanagement;Commonclassificationofmerchandisingplanning;ProcessofmerchandisingmanagementKeyskillsEstablishmerchandisingplanningtodifferentcompanies’businessmodesGraspbasicskillsforpurchasingandsupplymanagementGraspmindsetofpredictingsalesWorkingprocessofmerchandisingplanningandmanagement1.Marketpositioning2.CategorymanagementCategorymanagementaimsatmakingbetterdecisionsbydataanalyzing,centeringroundcustomers.Thepurposeistocreateproductsandservicesthatmaximizeconsumervalues.1)Conceptsofcategories大家有疑问的，可以询问和交流大家有疑问的，可以询问和交流ECR(欧洲商品快速响应推动委员会):Categorymanagementmeansretailersandproducersconsidercategoriesasonestrategicoperationunit.Itsaimandkeyisimprovingconsumervalueintheprocessofretailersandproducers’co-management.SummaryofdifferenttheoriesofcategoryconceptsB.Categorymanagementaddscategoriesintothegeneralstrategicbusiness.Therefore,whenmakingcategorymanagementdecisions,notonlysingleproduct,butalsothewholecategory’slevel,standardandsalesgoalshouldbeconsidered.C.Dataanalyzingtoolsisthebaseofcategorymanagement.ThisiscomparativelyeasytoberealizedinE-commerce.D.Theterminalgoalofcategorymanagementistooptimizebusinessresultofcompanies.2)HowtotakecategorymanagementB.Categoryroles:Categoryrolesarethelevelsofresourcesinvestedinacategory.Becauseoflimitedconditions,suchasshoptypes,operatinglocations,humanresources,financialsupplyetc.,thesamesupportscannotbegivetoallcategories.Therefore,differentcategoriesmusthavedifferentsupportingstrategies.Categoryrolesareusuallydividedintorolesofgoals,seasons/occasion,conventionandconvenience.C.Categoryassessmentistocheckandjudgecurrentstateofcategories.Itaimsatdiscoveringcategoryopportunities,helpingcompaniestorealizeadvantagesanddisadvantagesofcategoriesandmakemoretargetedcategorystrategies.Categoryassessmentshouldnotonlyconsidersalesvolumeorprofits,butalsomarkets,out-of-stock,marketpenetrationrate,categorydevelopingtrends,retailcategories’performancecomparedwithmarket