成都信息工程学院银杏酒店管理学院本科毕业论文PAGEIII试析餐饮团购的优势和风险摘要：古人有云“民以食为天”，充分说明饮食是人类的生存之本，不论将来人类社会进步到何种地步，“以食为天”的地位依然是无法改变的。但是在地位不变的同时，随着社会的不断发展进步，各种新的口味、新的技术、新的产品的诞生，纷纷影响着“食”发生改变，人们愿望从过去的吃饱、到现在的吃好、以及将来吃得健康。这个时代是一个信息化迅速发展的时代，随着我国国民经济的快速发展，居民的收入水平越来越高，餐饮消费需求日益旺盛，营业额一直保持较强的增长势头。据统计，近五年来，我国餐饮业每年都以18%左右的速度增长，是GDP发展速度的2倍，可以说整个餐饮市场发展态势良好。但“竞争激烈，生意难作”也成了餐饮业的“流行病”。经营者的营销观念渐渐在现在网络的影响下越来越信息化，因为简单依靠自己的主观来判断消费者的需求，无法适应消费者口味和消费习惯的快速变化。而消费者也只能是在餐饮经营者所提供饭菜，而无法根据自己的喜好去选择。餐饮行业也在改变业内的消息闭塞的缺点，主动增加沟通。于是采用新技术来开展营销拓宽传统的餐饮业经营模式和管理模式，利用餐饮团购来提高企业的竞争力及提高企业的知名度。让更多的顾客知道这个餐饮品牌。关键词：餐饮团购、信息、消费AlsotheadvantageofbulkcateringandriskanalysisAbstract:theancientshavecloud"saying",fullyexplainthedietisthehumansurvivalbook,nomatterinthefuturemandoespointtosocialprogress,"foodfordays"statusstillcannotbechanged.Butinthesameplaceatthesametime,withthecontinuousdevelopmentofsocietyprogress,allkindsofnewtaste,newtechnology,newproductofthebirthoftheinfluenceonthe"feed"inchange,peoplefromthepastdesiretoeat,toeatwell,nowandinthefuturetoeathealthy.TheTimesisarapiddevelopmentoftheinformationera,withtherapiddevelopmentofChina'snationaleconomy,theincomelevelofresidentmoreandmorehigh,foodconsumptiondemandisgraduallyexuberant,turnoverhasmaintainedstronggrowthmomentum.Accordingtostatistics,nearlyfiveyears,China'scateringindustryeveryyeargrowataround18%,isdevelopingspeed2timesGDP,cansaythewholefoodmarketdevelopmenttrendisgood.But"competitionisintense,businessdifficultfor"hasbecometherestaurantindustry's"epidemic".Operatorsinthemarketingconceptisnowundertheinfluenceofnetworkismoreandmoreinformation,becausesimpledependontheirownsubjectivejudgmenttothedemandoftheconsumers,can'tadapttotheconsumertastesandconsumptionhabitsofrapidchange.Andasconsumerscanonlybeprovidedbytheoperatorintherestaurantmeal,andnotthebefondofaccordingtooneselftochoose.Thecateringindustryisalsochangingthenewsocclusionfaults,activeincreasecommunication.Sousingnewtechnologytobroadenthetraditionalrestaurantindustrydevelopmentmarketingbusinessmodelandthema