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HYPERLINK"javascript:showReg(0);"一、明星代言问题 OntheCelebritySpokesperson Currently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia.Thisisanintenselypopulartrendthatwecannotfailtonotice. Thereisnodoubtthatthecelebrityspokespeoplecouldboostthesaleofaproduct.Ahostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems.Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichshouldbeseverelycriticizedandpenalized.Ofcourse,asisknowntoall,everythinghasbothbrightanddarksides.Somestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior.Inthiscase,theyserveaspositiverolemodelsofthegeneralpublic.Tonameonlyonecase:PuCX,ahouseholdfigure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contributesgreatlytothecauseofAIDSpreventionandcureinChina. 二、关于选秀节目 Overthepastcoupleofyears,avarietyoftalentshowshaveemergedonTVchannelsacrossthenation,fromSuperGirlstoHappyBoysandsoforth.Thistypeofentertainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirstudiesandlife. Thereareacoupleofreasonsbehindthetide.Tostartwith,youngfolksneedrolemodelstolearnfrom.Somanyofthemarecrazyforcontestantsparticipatingintheseprograms.ThisgivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiences.Plus,thankstoeconomicandpoliticalreformscarriedoutbythegovernment,thiscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselves.Therefore,agrowingnumberofyoungpeopledesiretogetinvolvedintheseshows. Thisisadivisivetopic.Onmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyrelieveourstrains.Ascollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudies. 三、食品安全问题 OntheFoodSecurity Overthepastcoupleofyears,severalcasesofthefoodscand
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