MbleVieRprBusinessModelsInnovationDrivesMobileVideoMonetizationResearchMethodology:Huaweianditsrelatedpartnersconductregularobservationsonmarketmaturityanddriversformobilevideocontents.Theseobservationsaimtosupportthestrategymakingandexternalmarketcommunicationofthemobilevideoindustry.Alldatainthisreportcomesfromhistoricalrecordsandfutureprojections,andisverifiedagainstinternaldatafromHuawei.UserdataiscollectedanonymouslybeforetransferredtoHuaweiengineers.MainsourcesofdataincludeStrategyAnalytics(onmacroeconomics,traffictrend,andbusinessmodel),HuaweimLAB(onconsumerbehaviorsurvey,serviceandterminalbehavior,userexperienceresearch,andactualnetworkcapability),aswellasotherpublicthird-partymaterials.HuaweiMBBengineersarequalifiedwithlong-termresearchexperiences.Theystrivetopresentthecurrentsituationofthedriversformobilevideosbothcomprehensivelyandimpartially.Theytrytoidentifythedevelopmenttrend,andpointoutlatentproblemsfacingtheindustry.Notethatdatainvolvedinthisanalyticalreportisboundtofactorsincludingtimeperiod,samplequantity,andlevelofresearch.Allinformationprovidedisforreferenceonly.EuropeanMobileVideoPartnerwithForumEditionSeptember2016ExecutiveSummary02Europe’sMobileVideoMarket:The04UntappedOpportunitiesCaseStudies:BusinessModelsToMonetize08MobileVideo3.1USA–T-Mobile’sBingeOn083.2Korea–LGUplus133.3USA-Verizon’sgo90application163.4Europe-VodafoneandSky20Recommendations:GoingBeyondVanillaData22PlansExecutiveSummary02Europe’sMobileVideoMarket:The04UntappedOpportunitiesCaseStudies:BusinessModelsToMonetize08MobileVideo3.1USA–T-Mobile’sBingeOn083.2Korea–LGUplus133.3USA-Verizon’sgo90application163.4Europe-VodafoneandSky20Recommendations:GoingBeyondVanillaData22Plans1ExecutiveSummaryEurope’smobilenetworksareasreadyformobile•ItmayalsobearesultofoverlyrestrictiveregulatoryvideoasanyotherregionaccordingtoVideoMaturityconsiderations,e.g.netneutralitypolicies.scorecard(Exhibit1).ThisreportprovidesEuropeanoperators