Part2在商言商商务英语教学.ppt
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Part2在商言商商务英语教学.ppt

Part2在商言商商务英语教学.ppt

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“在商言商”商务英语教学法----上海海事大学翁凤翔何谓“在商言商”商务英语教学法?WhatisTBW?2.“在商言商”商英教学法对教师的要求QualificationsrequiredofaBEteacherunderTBW3.BEteacher:businessmanTobeagood“businessman”youshould:Tips:Threeindustries:Tertiaryindustry:“Businessman”sCRM:B2Crelationship3Cs:Coordination,cooperation&communicationCisourking!Customer–focused:4.BEteacher:Actor/actress5.BEteacher:scholar6.BEteacher:Socialworkers/educator7.Howtoorganizetheclass(1)7.Howtoorganizetheclass(2)Chairman(BEteacher)Chairman:theBEteacher;thelegalpersonrep.Howtomotivatethe“customer”Teamwork:Keepinformedofthe“market”developmentMarketresearchQuestions:4Ws“Customer”-orientatedteaching8.Startacompany“在商言商”商英教学法: