XihuanPlaza,Beijing北京西环广场RetailConsultancy-FinalDraftReport商业顾问服务-最后草稿BeijingFinanceStreetConstructionDevelopmentCompanyLimited北京金融街建设开发有限责任公司Volume1-REPORT第一部分-报告April2003二零零三年四月CHAPTERPageNo.章节页码1.0INTRODUCTION简介1-21.1Assignment任务介绍1.2ScopeofWork服务内容1.3ReportStructure报告结构2.0PROJECTBACKGROUND项目介绍3-7Location地理位置TheDevelopment项目背景CharacteristicsofSurroundingArea周边地区特征Accessibility/TransportLinks通行情况/交通线路3.0BEIJINGECONOMICOVERVIEW北京经济分析8-143.1AdministrativeDivisionsandPopulation北京行政区划和人口3.2EconomicIndicators经济分析3.3OtherInfluencingEvents其他影响因素3.4MarketOutlook总述CHAPTERPageNo.章节页码4.0REALESTATERESEARCH房地产市场研究15-304.1StockandHistoricalSupplyofRetailAccommodation商业用房的历史供应量4.2MajorRetailAreas主要商业区域4.3FutureSupplyofRetailAccommodation未来商业面积的供应4.4OccupancyRate入住率情况4.5Rental/PriceAnalysis租金/售价分析4.6GovernmentPolicy政府政策法规4.7AnticipatedFutureTrends未来发展趋势预测4.8ImplicationsforXihuanPlaza对西环广场的影响5.0CONSUMERSURVEY消费者调查31-385.1Approach/Methodology步骤/方法5.2DemographicCharacteristics消费者调研5.3IncomeProfile收入分析5.4SpendingPatterns消费行为5.5ConsumerPreferences影响消费者的因素5.6BrandAnalysis品牌分析5.7ViewonCurrentRetailProvision对目前商业面积供应的看法5.8ImplicationsforXihuanPlaza对西环广场的影响CHAPTERPageNo.章节页码6.0COMPETITIONANALYSIS竞争对手分析39-466.1Approach/Methodology步骤/方法6.2ExistingCompetitors现时竞争对手6.3CompetitionReview竞争对手分析6.4CharacteristicsofExistingCompetition目前竞争对手的特征6.5AnticipatedFutureCompetition未来竞争对手6.6ImplicationsforXihuanPlaza对西环广场的影响7.0INDUSTRYCONSULTATION行业研究47-597.1Approach方法7.2MarketOutlook总体概括7.3PreferredRetailLocations希望进入的商业区域7.4RetailerRequirements商家需求7.5KeyLocationalFactors主要的选址因素7.6XihuanPlaza-PositiveFactors西环广场-优势7.7XihuanPlaza-NegativeFactors西环广场-劣势7.8ImplicationsforXihuanPlaza对西环广场的影响CHAPTERPageNo.章节页码8.0MARKETPOSITIONING市场定位60-658.1CompetitivePosition竞争力8.2CatchmentAreas商圈界定8.3TargetAudience目标消费者8.4MarketGapsandTargetRetailersforXihua