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OnlineshoppingTraditionalretailersarefacingtheirbiggestcrisissincetheGreatDepression,formoreandmorepeopleseemliketochooseonlineoptioninsteadofwalkingoutside.Ifyouaskmewhy,well,therearesomecompellingreasons.Biggerrangeofthegoodsoutthereincyberspace;Open24hoursaday;Nowaitinginqueues;Cheap;Don’tneedtogoout……However,thecenterthoughtsiseaseandconvenice.Andallyouhavetodoisclickonyourfavoritee-tailer,choosewhatyouwantandbeforeyoucansay,‘I’lltakeit!’-yourcreditcardsareontheirway.Themostexcitedisthemomentwhenthedoorbellringingandtheboxarrivingandsomethingbeautifulinit,youwillfeellikegivingapresenttoyourself.Thatiswhatyouwant.ItisnotstrangeforChinesenetcitizenespeciallyyoungmentorunasmallshoponlineorsearchforsomethingadmiredattheirfreetime.Obviously,shoppingonlinehavebecomeakindoffashion.Peoplecanselltheirusedgoodswhichhavebeenleftasideforalongtime,buysomethingnoveltywithawell-pleasingprice.Thisisonekindoftheshoppingonlinestyles.Inconclusion,sellerstakegoodsontheplatformsuchasTaobaopageandthecustomersbuyfromthebige-commerceretailersatalowprice.Alsoanothernewkind—thegroupbuyinghasappearedinourlife.Sowhatitis,isthat,ifthee-commerceretailerscollectsenoughpeopletogether,gotoamerchant,basicallybeabletocutthepricedownandthendistributeitbytheWebatapricepeoplecannotpassup.Likea40dollarssushidinnerfor20dollars.Thenthecustomersgetthesale,whilethecompanygainsthemoney,whichbenefitsbothsides.Althoughthereareplentyoffakesonline,customerfaithine-storesisremarkablyrobustinChina.Thatisbecause,apartfromthetimesavedandconvenience,technology-richplatformshaveshiftedthebalanceofthepowerfromsellerstothebuyerslikeneverbefore.Onlineshoppingnowincludesinteractingwithotherbuyers,sharingtips,discussingtrends,ratinggoodsandservice.Andthroughinstantmessagingandvideochat,shopperscanhaverealtimediscussionswithsellers.Andthisabilityofsocialnetworkingcombinedwiththee-commerce-wherepeopleareabletoratetheirproviders,andprovideinformationtootherpurchasers-thatsharedexperiencespushesthenewfutureoft
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