中小企业销售人员流失问题研究的中期报告【摘要】本中期报告针对中小企业销售人员流失问题进行研究，通过对相关文献的梳理和样本调查的分析，初步得出以下结论：中小企业销售人员流失较为严重，主要原因为薪资待遇不高、职业发展空间较小、工作内容单调乏味、管理不善等；存在多种因素影响销售人员的离职意愿，其中包括个人因素、公司因素和市场因素；解决中小企业销售人员流失问题需要针对不同因素进行具体分析，制定相关措施提高留存率。【关键词】中小企业；销售人员；流失问题；措施【Abstract】Thismidtermreportisaimedatstudyingtheproblemofsalespersonnelturnoverinsmallandmedium-sizedenterprises.Throughliteraturereviewandanalysisofsamplesurveys,wehavepreliminarilyconcludedthatsalespersonnelturnoverinsmallandmedium-sizedenterprisesisrelativelyserious,mainlyduetolowsalaryandbenefits,limitedcareerdevelopmentspace,monotonousworkcontent,poormanagement,etc.Therearemanyfactorsthataffecttheturnoverintentionofsalespersonnel,includingpersonalfactors,companyfactors,andmarketfactors.Tosolvetheproblemofsalespersonnelturnoverinsmallandmedium-sizedenterprises,specificmeasuresneedtobeformulatedtoimproveretentionrateaccordingtodifferentfactors.【Keywords】Smallandmedium-sizedenterprises;Salespersonnel;Turnoverproblem;Measures