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PromoteProductsandServicesBSBCMN409ATheaimofpromotionalactivitiesareto:IncreasesalesIncreaseknowledgeoftheorganisation,product,serviceCreateanimageChangeconsumerattitudestoaproduct,serviceorbrandImproveormaintainmarketshareProvideareasonbybuyaproductorserviceResearchisneededtoascertainthefollowing:Whoisyourcustomer?Influenceswayyoupromote,package,priceg&servicesWhatisthecustomerdemographic?Whatdoesthecustomerwant?Egsize,colour,cost,quality,easeofuseetcCosteffectivenessofstrategiesOptimumtimingMarkettrendsanddevelopmentsNewandemergingmarketsCompetitor’sperformancePreparingamarketingplanNeedObjectiveActivity20%in12monthsMixofemailout/mailoutSpecialsTargetthemwithspecials,PersonalletterHighcost/highprofilepromotionMeasure-mentAnalysisofsalesfiguresAnalysesalesfiguressalesReturncustom25%repeatwithin6monthsBrand75%in3awarenessmonthsSurveycustomers&salesfigsPromotionalactivitiesinclude:AdvertisingFocusonhowtheproductwillbenefitthecustomerWhydotheyneeditNeedstocreatedesiretobuy&grabtheirattentionSalesPromotionEgspecialoffers,discounts,tradefairs,functions,presentations,seminars,freesamples,competitionsDirectMarketingEgtelemarketing,catalogues,brochures,pamphletsInternetAvailable24/7,canoffermuchinformationabouttheproducts,specials,currentdevelopmentsPromotionsmustbeinlinewithorganisationalpoliciesandproceduresLookatpreviouspromotionalcampaignsCheckproceduresforbrandingmaterialegcocolours,logo,whatmustbeincludedConsiderOH&Srequirements,copyrightinfringements,privacy&confidentialityBefamiliarwithcurrentpricesandpolicyondiscountingMarketingplanshouldcontainabudgetegproducingbrochureActivityBrochuremailoutCostsPostage20pcs*$0.50Printing20pcs*costs35cWagesfortimetakentoproduce10hours*$9.56Costofpaperandenvelopes20sheets@40cand20envelopesat10cTotalcosts$102.56ActionPlan:drawnuponcepromotionalactivitiesfinalisedActivity:TimelinetaskscostingsVenue(ifapplicable)Week1Week2Week3Week4Personnelna
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