高一英语阅读理解练习.pdf
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高一英语阅读理解练习.pdf

高一英语阅读理解练习.pdf

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高一英语阅读理解练习(六)AIn1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaurant,thenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewidea:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity(一致性),forthebrothershaddevelopedastrictroutine(程序)forthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecamesurprisinglypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawthespecialattractionofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicate(复制)themenu,theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门).TodayMcDonald'sisreallyahouseholdname.In1976,McDonald'shadover$lbillionintotalsales.Itsfirsttwenty-twoyearsinoneofthemostsurprisingsuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.A.thedevelopmentoffastfoodservicesB.howMcDonald'sbecameabillion-dollarbusinessC.thebusinesscareersofMacandDickMcDonaldD.RayKroc'sbusinesstalent2.MacandDickmanagedallofthefollowingbusinessesexcept.A.adrive-inB.atheaterC.acinemaD.abarbecuerestaurant3.Wemayinferfromthispassagethat.A.MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc.B.theplacetheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-inC.fortyyearsagotherewerelotsoffast-foodrestaurantsD.RayKrocwa