----卫星定位导航及与蜂窝电话融合终端的产品研发和产业化项目申请目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc193461570"一、项目的背景和必要性PAGEREF_Toc193461570\h2HYPERLINK\l"_Toc193461571"1.1项目目标PAGEREF_Toc193461571\h2HYPERLINK\l"_Toc193461572"1.1.1总体技术要求PAGEREF_Toc193461572\h2HYPERLINK\l"_Toc193461573"1.1.2产品功能目标PAGEREF_Toc193461573\h2HYPERLINK\l"_Toc193461574"1.1.3产业化目标PAGEREF_Toc193461574\h2HYPERLINK\l"_Toc193461575"1.2国内外现状和技术发展趋势PAGEREF_Toc193461575\h2HYPERLINK\l"_Toc193461576"1.2.1关于卫星导航系统PAGEREF_Toc193461576\h2HYPERLINK\l"_Toc193461577"1.2.2卫星导航系统的应用PAGEREF_Toc193461577\h2HYPERLINK\l"_Toc193461578"1.2.3卫星定位技术与手机融合的技术趋势PAGEREF_Toc193461578\h2HYPERLINK\l"_Toc193461579"1.3产业分析PAGEREF_Toc193461579\h2HYPERLINK\l"_Toc193461580"1.3.1促进产业发展PAGEREF_Toc193461580\h2HYPERLINK\l"_Toc193461581"1.3.2产业关联度分析PAGEREF_Toc193461581\h2HYPERLINK\l"_Toc193461582"1.4市场分析PAGEREF_Toc193461582\h2HYPERLINK\l"_Toc193461583"1.4.1目标市场分析与市场容量预测PAGEREF_Toc193461583\h2HYPERLINK\l"_Toc193461584"1.4.2产品价格定位PAGEREF_Toc193461584\h2HYPERLINK\l"_Toc193461585"1.4.3竞争对手分析PAGEREF_Toc193461585\h2HYPERLINK\l"_Toc193461586"1.4.4产品竞争优势和营销策略PAGEREF_Toc193461586\h2HYPERLINK\l"_Toc193461587"1.4.5竞争优势PAGEREF_Toc193461587\h2HYPERLINK\l"_Toc193461588"1.4.6营销策略PAGEREF_Toc193461588\h2HYPERLINK\l"_Toc193461589"二、项目承担单位的基本情况和财务状况PAGEREF_Toc193461589\h2HYPERLINK\l"_Toc193461590"2.1天津介绍PAGEREF_Toc193461590\h2HYPERLINK\l"_Toc193461591"2.2通信介绍PAGEREF_Toc193461591\h2HYPERLINK\l"_Toc193461592"2.3项目负责人基本情况PAGEREF_Toc193461592\h2HYPERLINK\l"_Toc193461593"三、项目的技术基础PAGEREF_Toc193461593\h2HYPERLINK\l"_Toc193461594"3.1技术实力PAGEREF_Toc193461594\h2HYPERLINK\l"_Toc193461595"3.2生产保障及质量管理PAGEREF_Toc193461595\h2HYPERLINK\l"_Toc193461596"四、建设方案PAGEREF_Toc193461596\h2HYPERLINK\l"_Toc193461597"4.1．技术总体方案PAGEREF_Toc193461597\h2HYPERLINK\l"_Toc