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RELATEDACTIVITIESCraftfairsCraftmagazinesBooksMagazinesCOREACTIVITIESTextilesCeramicsJewellery/SilverMetalGlassRELATEDACTIVITIESRELATEDINDUSTRIESRawmaterialsDesign–clayFashion–timberArts–toolsandmachineryAntiquescrafts031SECTION.04CRAFTSThsianaysslicoversthecraftswhcihfallwithintheCraftsCouncil’sestablishedremt:itextiles,ceramcs,iwood,metal,jewellery,glass,leather,toys,muscailinstrumentsandthegraphcicraftsareallincuded.l11Fineartandphotographyarenotincluded.Itshouldbenotedthatthisremitalsoonlycoverscraftspeoplewhobothdesignandmake,sothatreproductionandrestorationcraftspeopleareexcludedasarethosecraftspeoplewhomakeupdesignsofothers.032SECTION.04CRAFTSINDUSTRYREVENUESItisestimatedthatthecraftsindustriescurrentlyturnoveraround£400mannually.Thisfigureismorethandoublewhattheindustrywasturningovertenyearsago,withariseof20%inthenumberofcraftsbusinessesoverthesameperiod.Becauseofthenatureofthesector,comprisingamyriadofsmallbusinessesandindividuals,apreciseassessmentofitscontributiontotheeconomyisimpossible.Muchofthevalueishiddenwithintourismfigures.UKMARKETSIZE90%,ieintheregionof£360m,ofcraftsindustryrevenuesaccruesfromtheUKmarket.Thecraftsindustryiscontinuingtobuildonasolidandconsistentgrowthrateinsalesofcraftworks(bothathomeandoverseas)ofapproximately5%yearonyear.Around4,000craftfairsareheldannually,whichhaveacombinedturnoverof£16m.ChelseaCraftsFairsoldover£2mworthofobjectsin1997,withfollowupordersofatleastanother£2m.Thefactthat35%ofcraftspeopleproduceitemsatthebottomoftheirpricerangesforlessthan£5makesthisanaccessiblemarketformanyconsumers.BALANCEOFTRADEMorethan£40moftheindustry’stotalsalesrevenue(around10%)comesfromoverseas.Some16%ofUKcraftspeopleselltheirworkoverseasand10%ofthesegenerate25%oftheirturnoverfromexports.Exhibitionswhichtouroverseasstimulatelongertermsalesinterestaswellasinwardculturaltourism.TherearenoavailablefiguresonimportationofcraftobjectsintotheUK.EMPLOYMENTUsingthedefinitio