服装市场营销调研中英文.doc
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服装市场营销调研中英文.doc

服装市场营销调研中英文.doc

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Fashionsportswearsinvestigationreport1.TableofContents2.abstract3.generalintroduction1.1background1.2aimandobjectives4.scopeofstudyandmethodology5.Thebodyofresearch6.mainstatisticalresult7.analysisbysynthesis8.conclusionandproposalAppendixone:questionnaireAppendixtwo:questionnairepictureAbstract:Alongwiththesocio-economicdevelopment,theapparelindustryhasbeenbooming,whileyoungerfashionconsumergroupsattractedmoreandmoreattention.(Young,hipconsumersreferstobetweentheagesof15to35yearsoldDemandforgarmentswithastrongconditionsbuttheeconomicarenotveryenoughgroups,generallyarecollegestudentsorjustintothesociety'sinauguration)Astheyoungerfashionconsumergroups,makingitdifferentfromothersocietiestheconsumptionpsychologyandbehaviorofconsumers.Theyhaveadvancedconsumerattitudes,butrestrictedbyitseconomicstrength.Strongconsumerdemand,itwillmakethemappearirrationalconsumptionorsomeotherconsumerissues.Thus,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.generalintroduction:1.background,aimandobjectivesInordertounderstandtheyoung,hipconsumersdemandforclothing,aswellasyoung,hipconsumersperceptionofclothing,whatneedstobeimproved,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.2,researchtopic----youngfashionconsumersforinvestigationofsmartcasualclothing.Ihopethatthroughthisstudytoknowtheyoungerfashionconsumerdemandforstylishcasualwear.Suchastheproduct,series,pricing,channelmarketingneeds.Consumerslikewhatkindofproducts,suchascolor,fabric,pricingandpromotionsandotherpreferences.scopeofstudyandmethodology:(A)thescopeofsamplingthissurveytargetedatschoolstudentsandtheschool-agepopulation(b)samplingsurveytakenahierarchicalscaleofnon-probabilitysamplingmethods(c)thesurveymethodologyconsumersurveyquestionnaireandinterviewsurvey(d)investigationsnumber:50.Thebodyofresearch:OfwhichIamtheyoungerfashionconsumergroups(15-35)clothingmarketresearch,surveynumber50.Wastevolume1