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目录TOC\o"1-3"\p""\u目录········································································PAGEREF_Toc218158195\h1前言：·······································································PAGEREF_Toc218158196\h21、产品简介··································································PAGEREF_Toc218158197\h22、市场环境分析·····························································PAGEREF_Toc218158198\h22.1、人口因素·····························································PAGEREF_Toc218158199\h22.2、经济因素······························································PAGEREF_Toc218158200\h32.3、政治法律因素·························································PAGEREF_Toc218158201\h32.4、科技环境·····························································PAGEREF_Toc218158202\h32.5、社会文化因素·························································PAGEREF_Toc218158203\h32.6、自然环境因素·························································PAGEREF_Toc218158204\h32.7、营销中介·····························································PAGEREF_Toc218158205\h33、市场机会分析·····························································PAGEREF_Toc218158206\h44、竞争对手分析·····························································PAGEREF_Toc218158207\h54.1、竞争品牌的优势分析···················································PAGEREF_Toc218158208\h54.2、竞争品牌劣势分析·····················································PAGEREF_Toc218158209\h65、市场营销战略和营销组合策划················································PAGEREF_Toc218158210\h65.1、营销战略战术的重点···················································PAGEREF_Toc218158211\h65.2、产品档位定位与价格策略···············································PAGEREF_Toc218158212\h65.3、包装策略·····························································PAGEREF_Toc218158213\h75.3.1、色彩基调·························································PAGEREF_Toc218158214\h75.3.2、材料···························································PAGEREF_
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