《抓住商业本质》阅读笔记目录一、内容描述................................................41.1阅读背景与目的.......................................51.2商业本质的定义与探讨意义.............................6二、商业模式与战略..........................................72.1商业模式的构成要素...................................92.1.1客户价值主张....................................102.1.2订阅模式........................................112.1.3渠道通路........................................132.1.4收入来源........................................142.1.5关键资源能力....................................152.1.6关键合作伙伴关系................................172.1.7成本结构........................................182.1.8竞争优势........................................192.2战略制定与实施......................................202.2.1愿景与使命......................................212.2.2战略目标设定....................................222.2.3战略选择与决策..................................232.2.4战略执行与监控..................................25三、市场分析与定位.........................................263.1市场环境分析........................................273.1.1宏观环境分析....................................283.1.2行业环境分析....................................293.1.3竞争环境分析....................................303.2市场细分与目标市场选择..............................313.2.1市场细分标准....................................333.2.2目标市场选择策略................................343.3市场定位与差异化策略................................353.3.1市场定位原则....................................373.3.2差异化策略制定..................................38四、产品与服务创新.........................................404.1产品创新............................................414.1.1产品生命周期管理................................424.1.2产品创新策略....................................434.2服务创新............................................454.2.1服务模式创新....................................474.2.2服务内容创新....................................48五、营销与销售策略.........................................505.1营销策略............................................515.1.1品牌建设........................................525.1.2营