journal of marketing research.doc
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journal of marketing research.doc

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journalofmarketingresearch1、标题:HYPERLINK"http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=5&SID=U2jKj@e5IapIdEFde4o&page=1&doc=1"Gettingemotionalabouthealth作者:AgrawalNidhi;MenonGeeta;AakerJenniferL.会议名称:AnnualMeetingoftheSociety-for-Consumer-Psychology会议地点:Portland,OR会议日期:2004会议赞助商:SocConsumerPsychol来源出版物:JOURNALOFMARKETINGRESEARCH卷:44期:1页:100-113DOI:10.1509/jmkr.44.1.100出版年:FEB2007被引频次:HYPERLINK"http://apps.webofknowledge.com/CitingArticles.do?product=WOS&SID=U2jKj@e5IapIdEFde4o&search_mode=CitingArticles&parentProduct=WOS&parentQid=5&parentDoc=1&REFID=77993552"\o"查看引用本文的所有文献"9(来自WebofScience)Theconsequencesofillnesshavetwocrucialtypesofstakes:fortheselfandforthefamily.Therefore,thisresearchexaminestheeffectivenessofhealthmessagesthatpresentconsequencesfortheselforforthefamily,focusingspecificallyonthedualroleofemotionsinservingthesestakesasaproviderofresourcesandinformation.Theauthorstheorizethat(1)thevalencedimensionofdiscreteemotionsinfluencesresources,thusfosteringorhinderingtheprocessingofaversivehealthinformation,whereas(2)theself-/other-relatednessdimensionofdiscreteemotionsprovidesinformationthatinteractswiththefocalreferentinthemessage(selforfamily)todeterminecompatibility.InExperiments1-3,theauthorsdemonstratethatwhenpeopleareprimedwithapositiveemotion(e.g.,happiness,peacefulness),thecompatibilitybetweenthereferentandthediscreteemotionfosterstheprocessingofhealthinformation.Whentheprimedemotionisnegative(e.g.,sadness,agitation),however,compatibilityhindersprocessingofthemessage.InExperiment4,theauthorstrackemotionsbeforeandafterexposuretoahealthmessagetodemonstratethattheobservedeffectoccursbecauseofanincreaseinthenegativeemotionalstateincompatiblesituationswhenpeopleprocessdisease-relatedinformation.Theauthorsconcludebydiscussingtheimplicationsofthefindingsforincreasingtheeffectivenessofhealth.relatedmessages.2、标题:HYPERLINK"http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearc