lenovo’s-ambition-larger-than-acquisition.doc
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最新【精品】范文参考文献专业论文Lenovo’sAmbitionLargerthanAcquisitionLenovo’sAmbitionLargerthanAcquisitionWhenChinesepeoplearewelcomingtheirYearofHorse,Lenovo,oneofthemostnotableITcompaniesinChina,threwanewstoneintothemarket,asitannouncedtheplanofacquiringMotorolaMobilefromGoogle.Itissaidthatthedealwasnotbrokentwomonthsbefore.Therearemanyvoicesaboutthisdeal.Someoneapplaudeditwhileothersthoughtlowofit.ForLenovo,whichhasbeendevotedtothedevelopmentofitsmobilebusiness,thedealcouldbeofagreathelp.AdvantagesfromtheDealThecurrentmobilephonemarketissofullofcompetitionthatLenovolostthepreviousbattles.Therefore,itiseagertorecruitawell-establishedmobilephonebrandwhichhasalreadyownedsubstantialpatents.Afterseveralunconfirmed“rumors”relatedwithBlackberry,HTC,SonyandCool-6.ThefinaltargetwasMotorola,onwhichLenovoisgoingtospendUS$2.9billion.AsthethirdlargestmobilephonemanufacturerintheU.S.,MotorolaMobilehastheMotoXandMotoG,twopopulartypesofmobilephonesintheU.S.market.In2011,thepreviousMotorolaCorp,whichwassufferingalong-termloss,wasdividedintoMotorolaMobileandMotorolaSystem.GooglespentUS$12.5billionacquiringMotorolaMobile,recruitingitintoitsAndroidcampus.ButevenGooglecouldnotsaveMotorolaMobilefromitsdoom.That’swhyitsoldMotorolaMobiletoLenovo.Iftheacquisitioncanbeapprovedbytherelevantgovernments,LenovocouldrecruitallfamousbrandsofMotorolaMobile,aswellasover2000patents,3500employeesandthepartnershipswithadozenoftoptelecomoperatorsinEuropeandAmerica.Amongallthesethings,thepatentsareconsideredtobethemostvaluableassetsLenovogainedfromthedeal.ItiswidelybelievedthatthepatentissueswereasignificantproblemthatpreventedLenovofromhavingafirmstandinginthemobilephonemarket.Lenovohadalonghistorywithmobilephones.Tenyearsago,whenLenovowasmetwiththeproblemsofoverexpansion,thecompanyspanoffseveralbusinessesandtriedtofocusonthePCbusiness.Themobilephoneunit,whichLenovohasspentalot,didnotseetheriseevenafterLenovo’sacquisitionofXececo,aformermobilephonemakerinChina.ThusLenovogaveitupaswell.However,whenthesm