TheSummaryLenovoGroupLimitedisaChinesemultinationalcomputerhardwareandelectronicscompanywithitsoperationalheadquartersinMorrisville,NorthCarolina,UnitedStatesanditsregisteredofficeinHongKong.Itsproductsincludepersonalcomputers,tabletcomputers,mobilephones,workstations,servers,electronicstoragedevices,ITmanagementsoftwareandsmarttelevisions.Lenovoistheworld’ssecond-largestPCvendorby2011marketshare(afterHewlett-Packard)andmarketstheThinkPadlineofnotebookcomputersandtheThinkCentrelineofdesktops.Lenovohasoperationsinmorethan60countriesandsellsitsproductsinaround160countries.LenovowasfoundedinBeijingin1984andincorporatedinHongKongin1988underitspreviousname,Legend.LenovoislistedontheHongKongStockExchangeandisaconstituentoftheHangSengChina-AffiliatedCorporationsIndex.InternationalBusinessMachinesCorporation(NYSE:IBM),orIBM,isanAmericanmultinationaltechnologyandconsultingcorporation,withheadquartersinArmonk,NewYork,UnitedStates.IBMmanufacturesandmarketscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnologyCaseReviewPurchaseAnalysis----IBMPurchaseAnalysis----LenovoThecrisisofLenovoThecrisisofLenovoLiu'sBackCausesofLenovo'scrisisSomebehavesofcross-culturalconflictsSomebehavesofcross-culturalconflictsCommunication----ThesolutionofthecrisisCommunication---ThesolutionofthecrisisPatience---SuccessfulCommunicationWalksoutofthecrisisCharactersintroduction---LiuChuanzhiCharactersintroduction---YangYuanqingThinkPadCharactersintroduction---BillAmelioThankyou!