PAGE\*MERGEFORMAT17娃哈哈C驱动营销策划书目录TOC\o"1-3"\h\z\uHYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455004"一、概况PAGEREF_Toc434455004\h1HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455005"1.1企业概况PAGEREF_Toc434455005\h1HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455006"1.2企业文化PAGEREF_Toc434455006\h2二、HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455007"产品分析PAGEREF_Toc434455007\h2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455008"2.1产品属性PAGEREF_Toc434455008\h2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455009"2.1.1产品分类PAGEREF_Toc434455009\h2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455010"2.1.2价格档次2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455011"2.1.3产品需求2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455012"2.1.4目标消费群体2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455013"2.1.5市场竞争2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455014"2.1.6安全与社会属性2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455015"2.2产品理念2HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455016"2.3产品功能PAGEREF_Toc434455016\h3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455017"2.3.1美容养颜PAGEREF_Toc434455017\h3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455018"2.3.2焕发活力PAGEREF_Toc434455018\h3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455019"2.3.3提高记忆力PAGEREF_Toc434455019\h3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455020"2.2.4清凉解热PAGEREF_Toc434455020\h3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455021"2.2.5解酒佳品3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.docx"\l"_Toc434455022"2.2.6促进健康3HYPERLINK"C:\\Users\\asus\\Documents\\娃哈哈C驱动策划书.d