Unit3AtasteofEnglishhumour李仕才***浏览理解。Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayedattheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Now,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A.Friendlyassistant.B.Uniquescents.C.SoftbackgroundmusicD.Attractivewindowdisplay.2.E-shopsarementionedinthepassageto_______.A.showtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducetheriseofe-commerce3.Whichstatementwouldthewriteragreewith?A.Putdifferentshopontheproductsondisplay.B.Askeveryshopassistantt