南丰项目定位报告目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc95380690"前言PAGEREF_Toc95380690\h3HYPERLINK\l"_Toc95380691"1、项目自身分析PAGEREF_Toc95380691\h4HYPERLINK\l"_Toc95380692"1.1项目区域形象分析PAGEREF_Toc95380692\h4HYPERLINK\l"_Toc95380693"1.1.1项目区域在济南市的位置及城市形象PAGEREF_Toc95380693\h4HYPERLINK\l"_Toc95380694"1.1.2项目区域在经十路的位置和城市形象PAGEREF_Toc95380694\h5HYPERLINK\l"_Toc95380695"1.1.3项目区域在济南东部的位置和城市形象PAGEREF_Toc95380695\h5HYPERLINK\l"_Toc95380696"1.2项目地块情况PAGEREF_Toc95380696\h6HYPERLINK\l"_Toc95380697"1.3S.W.O.T矩阵分析法PAGEREF_Toc95380697\h6HYPERLINK\l"_Toc95380698"“SWOT”矩阵PAGEREF_Toc95380698\h8HYPERLINK\l"_Toc95380699"1.4物业优势及劣势分析PAGEREF_Toc95380699\h9HYPERLINK\l"_Toc95380700"1.4.1Strength优势分析PAGEREF_Toc95380700\h9HYPERLINK\l"_Toc95380701"1.4.2Weakness劣势分析PAGEREF_Toc95380701\h11HYPERLINK\l"_Toc95380702"1.5物业机会及威胁分析PAGEREF_Toc95380702\h13HYPERLINK\l"_Toc95380703"1.5.1Opportunity机会分析PAGEREF_Toc95380703\h13HYPERLINK\l"_Toc95380704"1.5.2Threat威胁分析PAGEREF_Toc95380704\h15HYPERLINK\l"_Toc95380705"1.6各因素交叉分析PAGEREF_Toc95380705\h15HYPERLINK\l"_Toc95380706"1.6.1规避项目劣势的交叉分析PAGEREF_Toc95380706\h15HYPERLINK\l"_Toc95380707"1.6.2规避项目威胁的交叉分析PAGEREF_Toc95380707\h18HYPERLINK\l"_Toc95380708"1.7分析总结PAGEREF_Toc95380708\h19HYPERLINK\l"_Toc95380709"2.项目定位PAGEREF_Toc95380709\h20HYPERLINK\l"_Toc95380710"2.1市场定位PAGEREF_Toc95380710\h20HYPERLINK\l"_Toc95380711"2.1.1市场定位的决定因素PAGEREF_Toc95380711\h20HYPERLINK\l"_Toc95380712"2.1.2市场最终定位PAGEREF_Toc95380712\h21HYPERLINK\l"_Toc95380713"2.1.3市场定位的支撑点PAGEREF_Toc95380713\h24HYPERLINK\l"_Toc95380714"2.2目标市场（客户）定位PAGEREF_Toc95380714\h28HYPERLINK\l"_Toc95380715"2.2.1目标市场构成分析PAGEREF_Toc95380715\h28HYPERLINK\l"_Toc95380716"2.2.2目标市场需求特征分析PAGEREF_Toc95380716\h29HYPERLINK\l"_Toc95380717"2.2.3目标市场（客户）结论PAGEREF_Toc95380717\h31HYPERLINK\l"_Toc95380718"2.3形象定位PAGE