PAGE-8-2014高考英语阅读理解巩固练习（35）及答案Celebrity(名人)hasbecomeoneofthemostimportantrepresentativesofpopularculture.Fansusedtobecrazyaboutspecificfilm，butnowthepublictendstobaseitsconsumption(消费)ontheinterestofcelebrityattachedtoanygivenproduct.Besides，fashionmagazineshavealmostabandonedthepracticeofputtingmodelsonthecoverbecausetheydon’tsellnearlyaswellasfamousfaces.Asaresult.celebritieshaverealizedtheirunbelievablypowerfulmarketpotential,movingfromadvertisingforothers’productstodevelopingtheirown.Celebrityclothinglinesaren’tacompletelynewphenomenon，butinthepasttheyweretypicallyaimedattheordinaryconsumers，andlimitedtoafewTVactresses.Todaythey’restartedbyfirstclassstarswhoseproductsenjoyequalfamewithsomeworldtopbrands.Themostsuccessfulstartupshavebeenthosebycelebritieswithspecificpersonalstyle.Ascelebritiesbecomemoreandmoreexperiencedatthemarket，theyexpandtheirproductionscalerapidly,coveringalmostalltheproductsofdailylife.However，foreverysuccessstory,there’sarelatedwarningtaleofacelebritywhoovervaluedhisconsumerappeal.Nomatterhowfamoustheproduct’soriginis,ifitfailstoimpressconsumerswithitsownqualitiesitbeginstoresembleanexerciseinselfpromotionalmarketing.Andoncetheinitial(最初的)attentiondiesdown,consumerinterestmightfade,loyalty(忠诚)returningtotriedandtruelabels.Today,celebritiesfaceevenmoresevereembarrassment.Thepopculturalcirclemightbebiggerthanever,butitsrateofturnoverhasspeededupaswell.Each_misstep_threatens_to_reduce_a_celebrity’s_shelf_life,_andthesamenewspaperormagazinethatoncebroughthimfamehasnoproblempickinghimtopieceswhentheopportunityappears.Still，theego’s(自我的)potentialforexpansionislimitless.Havingalreadyachievedgreatwealthandpublicrecognition，manycelebritiesseefashionasthenextfrontiertobeconquered.Asthesayinggoes,successandfailurealwaysgohandinhand.Theirsuccessasdesignersmightlastonlyashorttime,butfashionlikecelebrityhasalwaysbeentemporary.1、Fashionmagazinestoday________.A.seldomputmodelsonthecoverB.nolongerputmodelsonthecoverC.neednotwo