012新零售-正在显现的未来零售形态................................................................4美宝莲：两小时卖出10000支口红...........................................................................6马克华菲：线上线下门店库存数据实时共享.............................................................7惠氏：母婴人群的全链路营销....................................................................................8喜宝动力：“新零售营销服务商”挂牌新三板.........................................................9展望新零售...........................................................................................................9新零售为什么会出现..........................................................................................11新零售与传统零售的区别与联系......................................................................13品牌的新机遇.....................................................................................................13重构-商业进入变革深水区..........................................................................14商业进入变革深水区..........................................................................................16商业变革的“变”与“不变”..........................................................................16解耦老关系、构建新关系..................................................................................17商业重构是否成功的标准..................................................................................18一、C端：重构对消费者的认知......................................................................20消费装修还是消费商品？..................................................................................20购买是生活必需还是自我塑造？......................................................................20消费商品还是消费服务？..................................................................................20二、B-C：重构客户关系...................................................................................21从销售走向营销，从货架走向互动娱乐...........................................................21市场营销：走向数字媒体.............................................................