ReconstructionofRuralPublicGoods&nbsAbstractNowadays,therearestillmanyproblemsfacingChina’sruralpublicgoodssupply,suchasshortageofsupply,imbalancedstructure,andabsenceofefficientsupervisiononfundutilizationanddisturbanceofsupplier.Topromoteruraleconomyandsocialdevelopmentandaccelerateconstructionofnewsocialismcountryside,thecountryshouldreconstructitsruralpublicgoodssupplysystem,establishurban-ruralintegratedpublicgoodssupplymechanism,buildupa“BottomtoTop”ruralpublicgoodssupplydecisionsystem,perfectsupervisionmechanismforruralpublicgoodssupplyfundandachieveruralpublicgoodsinvestment’sdiversification.Keywordsreconstructionruralpublicgoodssupplymechanism1IntroductionToconstructnewsocialismcountrysideisaheavydecisionofourgovernment.Itisalong-termandsystematicprojectandtheruralpublicgoodssupplyisitskeyfactor.Now,ourcountry’sruralpublicgoodssupplyhasmanyproblemsandseriouslyhinderedthedevelopmentofruraleconomyandimprovementoffarmers’lifequalityandthusaffectedconstructionofnewsocialismcountryside.Therefore,analyzingcurrentproblemsofruralpublicgoodssupplyanddiscussinghowtoreconstructruralpublicproductshaveasignificantmeaning.2DefinitionsofRuralPublicGoodsAccordingtopubliceconomics,socialproductsaredividedintopublicgoodsandprivategoods.Theformerhasbeendividedintopurepublicgoodsandquasi-publicgoods.Thepurepublicgoodsarethesesocialproductshavingcompletenon-competitionandnon-excludabilityfeatures.Non-competitionmeansthatanindividual’sconsumptiononpublicgoodswillnothinderothers’consumptiononpublicgoods;non-excludabilitymeansthatpublicgoods’consumptioncan’texcludethenon-payersortheexclusionisgivenupduetoitshighcost.Quasi-publicgoodsarethesesocialproductswithincompletenon-competitionandon-excludability.Privategoodsrefertothesocialproductsoccupiedandenjoyedbyindividualsandhavecompetitionandexclusiveness.Ruralpublicgoodsaretheseproductsforthepurposeofmeetingruralpublicconsumption.Withitsdifferentnaturesinthecourseofconsumption,ruralpublicgoodsaredividedintopurepublicgoodsandquasi-p