MarketingInnovativeProductsInnovativeproductsneedtobemarketedandsolddifferentlythanotherofferingssincetheyrequireaspecialcustomerwhoisreceptivetoinnovation.Mostcustomersareskepticalandwillwaituntilinnovativeproductsaremassmarketed.Hereareafewsuggestionsonhowtomarketinnovativeproducts:?Noteveryonewillunderstandtheneedfortheinnovation.Theywillneedtobeeducatedabouttheproblem.Thinkofitfromtheirperspective-whyshouldtheycare?Helpthemunderstandtheproblemthatneedstobesolvedandhowyourproductaddressesthatproblem.?Explainhowyourproductisdifferent.Peoplebuythingsbecauseofthedifferencesnotbecauseitisthesame.Ifyourofferingistrulyinnovative,thiswon'tbeaproblem.?Beauthentic.Customersaredrawntosellerswhobelieveintheofferings.Yourenthusiasmwillbecontagiousandappealing.Ifyoufakeit,theywillseerightthroughyou.?Positionyourproductasahigh-qualityalternative.Innovationandqualitymakegreatcompanionbenefits.Takethehighroad.?Considertheimpactofpremiumpricing.Peopleareawarethatinnovativesolutionscostmore.Pricetheofferingbasedonvalue.Innovativeproductsneedacustomerwhoappreciatesthevalueofthenewproduct.Don'twasteyourtimeonthelateadoptersorlaggards-theywillonlybuywhentheyhavenootheralternative.Insteadlookfortheinnovativebuyerorearlyadopter.Trulyinnovativebuyersleavetracks.Theybuyotherinnovativeproductsandvisitleadingedgewebsites.Thegoodnewsisthattheywillseekyououtsincetheyarealwaysonthehuntforthenextnewthing-somakealotofnoisesothattheycanfindyou.JohnBradleyJackson?Copyright2008Allrightsreserved.(Kjkimberly)