Developing products and services in networks-1112-.ppt
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Developing products and services in networks-1112-.ppt

Developingproductsandservicesinnetworks-1112-part1(1).ppt

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Developingproductsandservicesinnetworks(1)OutlineNetworksasanorganizationalformApproachestonetworksProductdevelopmentasadistributedprocessBasicConstituentsofNetworksTypesofNetworkStrategicAlliancesMotivesforstrategicalliancesRisksandlimitationsSomeexamplesAdvanceMicroDevices(AMD)ExpandsSemiconductorTechnologyAlliancewithIBMTheannouncementbyAMDrepresentsthefirsttimeamemberofatechnologydevelopmentalliancewillworkdirectlywithIBM’sResearchDivisiononelectronicsmaterials,R&D,andbasicfeasibilitystudies[3to5yearsbeforecommercialization].TheexpandedagreementincludesR&Dofsubmicronprocesstechnologiesoverthenextfiveyears,andaddsearlystageresearchonemergingtechnologiestargetedat32nmand22nmgenerations.TheextendedalliancewithAMDisoneofthelongestworkingrelationshipsIBMcurrentlyhaswithanyofitssemiconductorallianceassociates.Bycollaboratingonearlyexploratoryresearch,thecompanieswillbeabletobothidentifyandexplorefuturetechnologychallengesearlierandacceleratethefindingofsolutions.Bothcompaniesbelievethistypeofpartnershipwillbringproductsfastertothemarketplaceandmoreaffordabletoconsumers.Source:NanoWorldNews,November2005issueTheparadoxofnetworksManagementofNetworksConceptualmodelofthedevelopmentofnetworkswithcustomersandsuppliersEarlysupplierinvolvement(ESI)SupplierinvolvementatdifferentstagesofthedevelopmentprocessConclusions