《律界卓越品牌之道》读书记录目录一、内容简述................................................31.书籍简介..............................................42.作者介绍..............................................63.读后感悟..............................................6二、品牌基础篇..............................................81.品牌定义与内涵........................................92.品牌定位.............................................103.品牌形象塑造.........................................113.1品牌视觉识别......................................133.2品牌口号与诉求....................................144.品牌价值体验.........................................155.品牌传播策略.........................................166.品牌管理机制.........................................17三、律界品牌特色篇.........................................191.律师行业特点分析.....................................202.律界品牌差异化.......................................213.律界品牌建设关键因素.................................234.律界品牌成功案例解析.................................24四、品牌发展篇.............................................251.品牌延伸.............................................262.品牌授权.............................................283.品牌国际化...........................................294.品牌重塑与升级.......................................30五、品牌传播篇.............................................311.内部传播.............................................321.1企业文化传播......................................331.2员工培训与发展....................................342.外部传播.............................................352.1媒体关系管理......................................362.2社交媒体运营......................................382.3公关与合作........................................39六、品牌保护篇.............................................411.品牌知识产权保护.....................................422.品牌声誉管理.........................................433.品牌危机应对与管理...................................44七、结语...................................................451.个人学习体会.........................................462.对律界品牌发展的展望.................................473.品