摘要经济的发展带来了生活的便利，智能时代的到来让人们慢慢意识到科技的重要性。现在国家大力支持高新科技的发展鼓舞了公司注重加强自身的创新能力。这一举措带来了工业的变革，如果公司的研发先于同行业的水平，就会和同行业拉大了差距。这一现象让很多公司之间的竞争越来越激烈，导致了公司管理层更加注重营运能力的管理。营运能力就是运用公司的资源去为公司创造出更多的营业额和产品的能力。该能力主要分析公司运作过程中各项资产周转一次所需要的的时间来体现公司资产运用效率的高低。一般来说，资产周转率越大，资产获取利润的速度越快。本文选取了湘海公司作为研究的对象，结合具体的理论及实际情况。通过计算湘海公司营运能力的相关指标得出结果再与同行业相比较，提出个人的一些看法，并且给出相应的对策。希望这篇文章能够帮助湘海公司提高自身的市场竞争力。关键词：营运能力湘海公司资产周转率AbstractEconomicdevelopmenthasbroughtconveniencetolife,andtheadventoftheintelligenterahasmadepeopleslowlyrealizetheimportanceoftechnology.Thestate'sstrongsupportforthedevelopmentofhigh-technowencouragescompaniestofocusonstrengtheningtheirowninnovationcapabilities.Thismeasurehasbroughtaboutindustrialchanges.Ifthecompany'sresearchanddevelopmentaheadofthesameindustrylevel,itwillbethesameindustrytowidenthegap.Thisphenomenonhasledtomoreandmorefiercecompetitionamongcompanies,whichhasledthecompany'smanagementtopaymoreattentiontothemanagementofoperationalcapabilities.Operatingcapacityistheabilitytousethecompany'sresourcestocreatemoreturnoverandproductsforthecompany.Thisabilitymainlyanalyzesthetimerequiredforeachassetturnoveronceinthecompany'soperationprocesstoreflecttheefficiencyofthecompany'sassetutilization.Generallyspeaking,thegreatertheassetturnoverrate,thefastertheassetcanobtainprofits.ThisarticleselectsXianghaiCompanyastheresearchobject,combiningspecifictheoryandactualsituation.BycalculatingtherelevantindicatorsofXianghaiCompany'soperatingcapacity,theresultsarecomparedwiththesameindustry,andsomepersonalviewsareputforward,andcorrespondingcountermeasuresaregiven.IhopethisarticlecanhelpXianghaiCompanyimproveitsmarketcompetitiveness.Keywords:OperatingcapacityXianghaiCompanyAssetTurnoverRate目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc36419729"一、引言PAGEREF_Toc36419729\h1HYPERLINK\l"_Toc36419730"二、湘海公司营运能力的现状PAGEREF_Toc36419730\h1HYPERLINK\l"_Toc36419731"（一）资产产值率情况PAGEREF_Toc36419731\h2HYPERLINK\l"_Toc36419732"（二）资产收入率情况PAGEREF_Toc36419732\h3HYPE