Understandingcorporatecultureanideainthefieldoforganizationalstudiesandmanagementwhichdescribesthepsychology,attitudes,experiences,beliefsandvalues(personalandculturalvalues)ofanorganization.as"thespecificcollectionofvaluesandnormsthataresharedbypeopleandgroupsinanorganizationandthatcontrolthewaytheyinteractwitheachotherandwithstakeholdersoutsidetheorganization."Evidenceofanorganization’scultureTheParadigmControlSystemsOrganizationalStructuresPowerStructuresSymbolsRitualsandRoutinesStoriesandMythsTheParadigmControlSystemsOrganizationalStructuresPowerStructuresSymbolsRitualsandRoutinesStoriesandMythsSTRONGVS.WEAKCULTURESBENEFITSOFSTRONGCULTUREPromotingconsistencyandencouragingcoordinationandcontrolwithinthecompanyShapingemployeebehavioratwork,enablingtheorganizationtobemoreefficientAsacompany,andasindividuals,wevalueintegrity,honesty,openness,personalexcellence,constructiveself-criticism,continualself-improvement,andmutualrespect.Wearecommittedtoourcustomersandpartnersandhaveapassionfortechnology.Wetakeonbigchallenges,andprideourselvesonseeingthemthrough.Weholdourselvesaccountabletoourcustomers,shareholders,partners,andemployeesbyhonoringourcommitments,providingresults,andstrivingforthehighestquality.我们重视正直诚实，热情开朗，严于律己，坚持自我提高和完善以及互相尊重的品质。我们对客户，合作伙伴和新技术充满热情。我们勇于迎接挑战，并坚持不懈。我们遵守承诺，注重结果并致力于提供高品质的产品以此对客户，股东，合作伙伴和员工负责。missionstatementORGANIZATIONALHIERARCHYORGANIZATIONALHIERARCHYDRESSCODEStudents’PresentationonCorporateCultureImportanceofcorporatecultureApositive,valuecreatingculturegivesthecompanyacompetitiveadvantage.Corporatecultureaffectscorporatestrategies,e.g.M&AReading:AstrongandlivingcorporatecultureCornerstone基石Vitality活力，生气Exaggerate夸张Humility谦逊Thrift节俭，节约Unpretentious谦逊的，开诚布公的Impulse推动力;刺激Rebuke指责，训斥Synonymous同义的Reston依靠Perceptiveness感知力，觉察力Companyvalue:simplicity,humility,thrift,responsibility,enthusiasm,flexibility,opennessCompanypolicies:absenceofstatussymbols(e.g.nofirst-classhotels,…);recruitmentofpeoplewhosharethecompany’svalues;