班级09市场营销1班姓名赵雄学号0965123105指导教师李春丽成绩海澜之家4p策划目录：TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc342139356"概述：PAGEREF_Toc342139356\h3HYPERLINK\l"_Toc342139357"1．顾客分析：PAGEREF_Toc342139357\h3HYPERLINK\l"_Toc342139358"1.1大学生购买西服的心理分析：PAGEREF_Toc342139358\h3HYPERLINK\l"_Toc342139359"1.2大学生购买动机分析：PAGEREF_Toc342139359\h3HYPERLINK\l"_Toc342139360"1.3购买行为习惯分析：PAGEREF_Toc342139360\h3HYPERLINK\l"_Toc342139361"1.4对西服的需求特性分析：PAGEREF_Toc342139361\h3HYPERLINK\l"_Toc342139362"2.环境分析：PAGEREF_Toc342139362\h3HYPERLINK\l"_Toc342139363"2.1西服市场的环境分析：PAGEREF_Toc342139363\h3HYPERLINK\l"_Toc342139364"2.2中国西服产业特点分析：PAGEREF_Toc342139364\h4HYPERLINK\l"_Toc342139365"2.3中国西服行业竞争格局概况：PAGEREF_Toc342139365\h5HYPERLINK\l"_Toc342139366"3.企业自身分析：PAGEREF_Toc342139366\h5HYPERLINK\l"_Toc342139367"3.1优势：PAGEREF_Toc342139367\h5HYPERLINK\l"_Toc342139368"3.2劣势：PAGEREF_Toc342139368\h5HYPERLINK\l"_Toc342139369"4.产品策划：PAGEREF_Toc342139369\h5HYPERLINK\l"_Toc342139370"4.1产品特性：PAGEREF_Toc342139370\h5HYPERLINK\l"_Toc342139371"4.2产品实体策划：PAGEREF_Toc342139371\h6HYPERLINK\l"_Toc342139372"4.3产品服务策划：PAGEREF_Toc342139372\h6HYPERLINK\l"_Toc342139373"4.4产品销售策划：PAGEREF_Toc342139373\h6HYPERLINK\l"_Toc342139374"5.价格策划：PAGEREF_Toc342139374\h6HYPERLINK\l"_Toc342139375"5.1价格战略：。PAGEREF_Toc342139375\h6HYPERLINK\l"_Toc342139376"5.2定价策略：PAGEREF_Toc342139376\h6HYPERLINK\l"_Toc342139377"5.3层次定价法PAGEREF_Toc342139377\h6HYPERLINK\l"_Toc342139378"6.渠道策划：PAGEREF_Toc342139378\h6HYPERLINK\l"_Toc342139379"6.1渠道结构：PAGEREF_Toc342139379\h6HYPERLINK\l"_Toc342139380"6.2产品运输方式：PAGEREF_Toc342139380\h6HYPERLINK\l"_Toc342139381"6.3渠道建设：PAGEREF_Toc342139381\h6HYPERLINK\l"_Toc342139382"7.促销策划：PAGEREF_Toc342139382\h6HYPERLINK\l"_Toc342139383"7.1广告推广：PAGEREF_Toc342139383\h6HYPERLINK\l"_Toc342139384"7.2广告主题：PAGEREF_Toc3421393