高级剑桥商务英语口语考试资料2017年高级剑桥商务英语口语考试资料无限相信书籍的力量，是我的教育信仰的真谛之一。以下是小编为大家搜索整理的.2017年高级剑桥商务英语口语考试资料，希望对正在关注的您有所帮助!更多精彩内容请及时关注我们应届毕业生考试网!part1MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewingpeopleinthestreetorgivingawaysampleproduct.○1Marketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthecompany,marketresearchcanfindoutthecustomers’opinionabouttheafter-salesservicesandcorporateimage.○2Therearegenerallyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.○3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomers’feedbacks.Third,gatherthesestatistics.Forth,analysethemanddrawaconclusion.VI.SalesEx:Howtosellaproducteffectivelyininternationalmarkets.○1Advertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wideattention.○2Domarketresearch.Findoutwhethertheproductsareacceptedbyforeigncustomers.Itcanbecarriedoutassurveys,observations,andquestionnaires.○3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.○4WhatIwanttoputemphasisonisfranchising.Franchisingisagoodwaytosellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.part2Advertising1.Media○1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc○2AdvantagesanddisadvantagesofthemajortypesTV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.Newspaper:flexibility,goodlocalm