谈日常用品广告英译汉的特色学位论文.doc
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谈日常用品广告英译汉的特色学位论文.doc

谈日常用品广告英译汉的特色学位论文.doc

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论文编号:华南师范大学增城学院本科毕业论文(设计)题目:谈日常用品广告英译汉的特色姓名:周燕雯学号:060114409系别:外语系专业班级:商务英语指导教师:翁涛2010年4月21日OnEnglish-ChineseTranslationFeaturesofDailyNecessities’AdvertisementsAThesisSubmittedtotheDepartmentofForeignLanguagesZengchengCollegeofSouthChinaNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsByZhouYanwenTutor:WengTaoAPR21,2010ContentsAbstracti中文摘要ii1.Introduction11.1Significanceofthestudy11.2ResearchQuestionsandpurposeofthestudy11.3Structuresofthethesis22.LiteratureReview33.DescriptionofAdvertisements53.1DefinitionofanAdvertisement53.2MainFunctionsofanAdvertisement53.3ElementsofanAdvertisement53.4DefinitionofDailyNecessities’Advertisements64.LanguageFeaturesofDailyNecessities’Advertisements84.1Lexicalwords84.2RhetoricalFiguresinAdvertisementEnglish104.3SyntacticFeatures115.TranslationPrinciplesandSkillsofDailyNecessities’Advertisements135.1Conciseness135.2Smoothness135.3Literaltranslationandfreetranslation146.Conclusions16Bibliography17Acknowledgements18AbstractWithChina'saccessiontotheWTO,allincreasingnumberofChineseenterprisesandcommoditieshavetheopportunitytoentertheinternationalmarket,butatthesametimemoreandmoreforeignenterprisesandtheirproductsareenteringthedomesticmarket.Inmarket-competingbattle,themostpowerfulweaponisadvertisement.Everyyearmanycompaniesindifferentcountriesaretopayalargesumofmoneyfortheshapingoftheircorporateimageandpromotetheirownproducts.ForbothChineseandforeignenterprises,thereisalladvertisementinternationalizationproblem,thatisproductadvertisingtranslationUnderthissituation,itisveryindispensabletotranslatetheadvertisementtimely,correctlyandefficientlytopromotetheinformationexchangebothathomeandabroadinordertoimprovetheeconomicdevelopment.Advertisementsarenotonlyaneconomicactivitypromotingsalesandservices,butalsoacarrier,whichsetsgreatinfluencesonourlifestylesandconsumptionhabits.Especiallyforthedailynecessitie