资阳机车厂顾客满意度评价方法中文在产品严重供大于求的现状下，买方市场越来越占据着主导地位，企业的竞争方式正在发生根本性的变化:从产品竞争过渡到顾客满意的竞争。这种新的竞争形势要求企业实行顾客满意度经营。因此，建立完备的顾客满意度测评体系和保证体系具有较大的学术价值和实践意义。对于资阳机车厂，如果能尽快调整自己的经营目标和策略，推行顾客满意理念，实施顾客满意度经营，才能树立新的竟争优势，实现企业、顾客的共赢。本文以顾客满意度测评指标体系及其在资阳机车厂的应用方法为主要研究对象。首先阐述了顾客满意度测评的意义，指出了资阳机车厂实施顾客满意度测评的重要性和必要性。再对顾客满意理论和顾客满意度测评等重要文献进行全面整理与分析。然后对资阳机车厂顾客满意度测评的现状进行了实证调查，并在此基础上分析了其中存在的主要HYPERLINK"http://www.wmlunwen.com"论文问题。针对这些问题，本文提出资阳机车厂顾客满意度测评指标体系，以及由指标体系转化而成的顾客满意度调查问卷，并针对问卷数据进行了分析，结果证明该测评指标体系和调查问卷对于资阳机车厂是合理、适用的。最后，根据以上研究结果，本文提出切实提高顾客满意程度，增强竞争能力的建议。译文Underthecurrentsituationoftheproductsseriouslysupplyexceedsdemand,thebuyer'smarketisoccupyingtheleadingpositionmoreandmore,thecompetitionwaysofenterprisesarewww.wmlunwen.comchangingfundamentally:Carryoutthetransitiontocustomer'ssatisfactorycompetitionfromthecompetitionoftheproducts.Suchnewcompetitionsituationrequiresenterprisestoimplementcustomersatisfactiontomanage.atthesametime,settingupcompletecustomersatisfactiontestandassessmentsystemandguaranteesystemhasgreateracademicvalueandpracticingmeaning.AstoZiYangLocomotiveWorks,ifcanadjust-one'sownoperationsobjectiveandtacticsassoonaspossible,pursueideaofcustomersatisfaction,implementcustomersatisfactiontomanage,couldestablishthenewcompetitionadvantage,realizethewinningtogetheroftheenterpriseandcustomer.ThispaperaimsatmakingananalyticalresearchonmeasurementindexsystemofcustomersatisfactionandthemethodsappliedinZiYangLocomotiveWorksFirstitexplainsmeaningofcustomersatisfactiontestandassessmentatfirst,haspointedouttheimportanceandnecessityoftheenforcementofcustomersatisfactiontestandAssessmentinZiYangLocomotiveWorks.Then，OnthebasisofliteraturereviewandaninvestigationoftheactualityofmeasuringcustomersatisfactioninZiYangLocomotiveWorks，theauthoridentifyafewmainexistingproblems.Inordertoresolvetheproblems.Theauthorpresentameasurementindexsystem,andaquestionnairetransformedfromthesystem..Theauthormakeareliabilityanalysisandaregressionanalysisonthedataobtainedthroughaquestionnairesurveyoncustomers.T