目录一、绪论1.1设计的目标...............................................................................................................11.2方案设计思路..............................................................................................................11.2任务分配表..................................................................................................................2二、XX牛排网络营销概述2.1XX牛排的现状和发展趋势·································································22.2XX牛排基本情况············································································32.3XX牛排主要经营模式······································································4三、XX牛排网络营销发展状况和机遇3.1XX牛排营销现状···········································································53.2网络营销给XX牛排带来的新的机遇····················································7四、XX牛排网络营销存在的问题和分析4.1XX牛排网络营销注重表面形式··························································94.2缺乏有效的网络营销绩效的评价··························································94.3物流配送水平不平衡·········································································9五、XX牛排发展网络营销的对策5.1充分网络营销调研更新营销观念强化网络意识·······································115.2建立完善的网络营销绩效评价体系······················································115.3推广网站························································································125.4新老顾客更新再造············································································135.5利用第三方服务平台·········································································145.6提供物流配送水平············································································14六、结论···························································································15参考文献···························································································16IXX牛排网络营销策划一、绪论1.1设计的目标根据CNNIC的统计，截至2017年底，我国网民数量为3.84亿人、网站数量为150.4万个、网页数量为84.7亿个，三项指标较2006年分别增长30%、78%、89%。在此环境下，XX牛排正在加速互联网化，通过建设网站以及业务外包等方式开展网络营销活动。2018年，XX牛排网络营销费用占其整