报告书趣多零食淘宝旗舰店五一大促方案策划目录1.引言............................................................................................................................12.活动背景简介............................................................................................................12.1活动初衷与意义.............................................................................................12.2产品特色介绍.................................................................................................22.3目标群体定位.................................................................................................23.活动策划方案............................................................................................................23.1活动主题.........................................................................................................23.2活动时间.........................................................................................................23.3活动地点.........................................................................................................23.4活动宣传.........................................................................................................33.4.1活动前期宣传.....................................................................................33.4.2活动后期宣传.....................................................................................33.5客户邀约.........................................................................................................33.6活动优惠.........................................................................................................43.7活动具体流程及人员分工.............................................................................53.8人工及费用计算.............................................................................................53.9应急情况.........................................................................................................64.效果预估.....................................................................................