Unit1AdvertisingHowdoyoubuildanadcampaignTwomaintypesofadvertisements?Fast-readingⅠ.Questions3.Beforebuildinganadcampaign,whatquestionsyoumustconsiderfirst?（1）Whoistheaudienceforyouradcampaign?（2）Whatdoyouwantyouradcampaigntosay?（3）Howdoyoureachyouraudience?Careful-readingⅡ.Fillintheblanks2.Whatdoyouwantyouraudiencetosay?3.Howdoyoureachyouraudience?Keyphrases试图吸引观众设计一次公共福利活动关心/关注一个社会问题对…感兴趣影响他们的生活让你的信息被理解明白主要取决于你的目标观众KeysentencesFast-readingⅠ.QuestionsbasedonArticle22.Who’sthetargetaudienceandwhy?Todiscouragehigh-schoolteenagers,whoarethetargetaudience,fromsmoking.3.Thefollowingapproachestoachievingthegoalareusedexcept________.A.Tellteenagerstocareabouthealthandfuture.B.Educateteenagersaboutthebadphysicaleffectsofsmokingandthoseonthepeoplearoundthem.C.Tellthemsmokingisnotcoolorattractive,onthecontrary,whichmakespeoplesmellterrible.D.Convincetheparentstourgetheirchildrentogiveupsmoking.4.Howmanykindsofformsbeusedtopromotetheinformationonanti-smoking?________A.2B.3C.4D.55.Whydotheychosethepicture—‘Smokingkills’astheirlogo?Becausemanypeoplethinkthatsmokingiscoolorenjoyablewithoutfullyrealizingthedamageitdoestotheirhealth.Careful-readingⅢ.Fillintheblanksputlargepostersaroundtheschoolwithlogoandslogan.Ourwebsitewill_____________studentswithmoreinformationaboutsmoking.Wewillalso________anarticleintheschoolmagazine________studentsaboutthedangersofsmoking,andwewill________anessaycompetitionas________.Itisbecausemanypeoplethinkthatsmokingiscoolorenjoyable,buttheyarenotfullyawareoftheeffectthatit________________theirhealth________wechoosethispictureasourlogo.Wewantto________peopleinto________thatmanypeoplesmokersdiealltoosoon________illnessanddiseases________tosmoking.Writing: