Unit1ProjectDevelopinganadcampaignOlympusbinocularsThesepostersaremeanttocallonpeopletoprotectwildanimalscommercialadsAtthesametime,theyencouragethosewhoeasilygiveuplife,andencouragethemtoliveon.1.Whatisanadcampaign?2.Whatmediacanyouemployinanadcampaign?NewspaperstelevisionpostersInternetNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Ifyouwanttobuildanadcampaignsomeday,whatquestionsshouldyoufirstconsider?Para1:Ifwewanttostartasuccessfuladcampaign,whatmustwedo?Whatotherimportantthingsthatweshouldfigureout?Whoistheaudienceforyouradcampaign?Whatdoyouwantyouradcampaigntosay?Howdoyoureachyouraudience?Tobuildanadc_________LanguagePointsUnlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself.