演讲高手谈演讲.doc
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演讲高手谈演讲.doc

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奥巴马等政界名流以及乔布斯等商界大腕都是大学毕业典礼季演讲台上的常客,经常给莘莘学子和社会大众奉上脍炙人口的演讲,他们的经验之谈对于普通人提高沟通的效果非常具有借鉴意义。演讲高手谈演讲GuestPostbyMaryCivielloCollegecommencementspeechseasonmaybethebesttimetolearnhowtocommunicatepowerfully.ThisseasonisofftoagoodstartwithPresidentObamaatMorehouseCollege,AriannaHuffingtonatSmith,StevenColbertattheUniversityofVirginiaandTwitterCEODickCostoloattheUniversityofMichigan.Fromtheirtalks,wecanderiveafewtakeaways:There'snoexcusefornotknowingyouraudience.AriannaHuffingtonandStevenColbertshowthatifyoudoalittletounderstandyouraudience,youcanconnectwiththemmuchmoreeffectively.AriannatoldSmithgradsthatshehadstalkedthemonlinetolearnwhattheywerethinking,doingandbloggingabout.Shepickedupafewtidbitstomakethestudentslaugh,topraisetheirachievementsandtoinspirethemtohighercallings.AndaftermakingtheUVagradslaugh,Colbertshowedhisserioussidetoinspirethem.Peopledon'tcarehowmuchyouknowunlesstheyknowhowmuchyoucare.PresidentObamahasbeencriticizedforcomingacrosstiredandunenthusiastic.Businessexecswithtoomuchontheirplatestakethesamerap.Myadvice:Getpersonal.AtMorehouse,Obamatalkedaboutwishingthathisfatherhadbeenpresentinhischildhoodandhowhefeelmotivatedtobeabetterfatherandhusband…andabetterman.Bebraveenoughtoletyourcaringshow.Acknowledgeyourweakness.Itmakesothersstronger.Highlysuccessfulpeopleoftenhavetroubleacknowledgingshortcomings.TwitterCEODickCostoloplayeduphisvulnerabilitiesandlimitationstoshowthestudentsattheUniversityofMichiganthatyoudon'thavetobethemostdynamicguytorunoneofthemostdynamicbusinessesintheworld.That'ssomethingtoTweetabout.Andlet'snotforget:Keepitsimple.NocompilationofcommencementgreatswouldbecompletewithoutreferencingSteveJobs'speechatStanfordin2005.ThelateApple(AAPL)foundersharedthree"storiesfrommylife"—andifyou'renotoneofthe17millionpeoplewhohavewatchedthespeechonYouTube,youmightwanttodosobeforeyoutryyournextinspiringtalk.MaryCivielloisanexecutivecommunicationscoach.Sheworkswithleadersatcompaniesandnot-for-profitorganizationsincludingMorganStanley(MS),Merc