PAGE\*MERGEFORMAT922020年4月19日市场营销人员业务手册模板资料内容仅供您学习参考，如有不当或者侵权，请联系改正或者删除。市场营销人员业务指导手册中裕燃气控股有限公司ZhongYugasHoldingsLimited前言中裕燃气控股有限公司成立于7月,并在香港创业板块上市,经过创业者们的共同努力,现已成长为国内区域性燃气专业供应商,为内地屈指可数的几家在香港上市的燃气企业之一。管理总部设在中部商贸中心城市郑州市,现有10家全资、控股公司和分支机构分布在河南、山东及香港。中裕燃气以城市燃气为主业,现已气化8个城市并拥有当地政府授予的燃气特许经营权。在气化城市开发、管网设计、安全运营和优质服务方面积累了丰富的经验,形成了独特的运作模式,赢得用户的信赖与支持。中裕燃气作为专业的燃气供应商,以”推广新能源、泽裕新生活、用户满意,政府放心,企业发展”为经营理念,在”利国、利民、利企业、利个人”的价值取向原则指导下,以财务控制为主线,以科学管理为手段,以先进技术为依托,以人力资源为根本,以市场开发为导向,努力培养诚实守信、精诚合作、有着进取精神的团队。在燃气公司的主业务中,市场开发是龙头,是企业面对社会的第一张面孔、是企业的窗口,因此经过编辑本”业务手册”,旨在能够使我们的市场营销人员掌握应知应会的专业知识、业务技能和开发过程中的技巧,以便大家经过不断地学习、实践,逐步提高个人的工作成绩来提升公司的业绩,实现个人与公司的共同成长。9月目录第一章燃气基础知识第一节燃气的分类与名词解释···········································3第二节燃气输配系统··················································12第二章燃气设备第一节燃气灶·························································16第二节热水器·······················································20第三节单元式采暖炉·················································22第四节燃气锅炉······················································27第五节燃气中央空调···················································30第三章燃气市场开发业务流程···········································32第四章燃气市场开发营销策略第一节燃气市场的概念及其定位·········································34第二节燃气目标市场营销···············································35第三节燃气目标市场调查···············································38第五章业务人员基本素质与技能第一节业务人员的职业素质·············································42第二节业务人员的礼仪·················································43第三节谈判须知·······················································45第四节企划书撰写·····················································52第五节业务成交技巧·················································55第六章专业化营销知识第一节专业化推销的概念···············································60第二节业务人员的初访·················································61第三节业务人员与客户的接触···········································63第四节服务···························································67第五节具备优秀业务人