目录一、内容简介..................................................................................................1（一）背景与意义................................................................................................1（二）方案设计....................................................................................................11.行程安排........................................................................................................12.提供标准........................................................................................................23.注意事项........................................................................................................24.费用报价........................................................................................................3（三）方案实施....................................................................................................41.市场目标群体................................................................................................42.目标市场分析..............................................................................................43.市场推广........................................................................................................5二、产品分析...................................................................................5（一）设计理念....................................................................................................51.从目标人群出发............................................................................................52.从当地旅游资源出发....................................................................................5（二）旅游路线各节点特色................................................................................51.吃....................................................................................................................52.住....................................................................................................................53.游........................................................